Masterline Structures
Social Media Executive
Skills
1 month ago
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Important information
Contract type:
Permanent
Location:
Tamil Nadu, India
Work mode:
Onsite
Published on:
19 September 2026
What they need
We are looking for a creative and proactive Social Media Executive to manage and grow our social media presence across various digital platforms. The ideal candidate should have strong communication skills, creativity, an understanding of social media trends, and the ability to create engaging content that supports brand visibility and business growth.
Key Responsibilities
- Manage and maintain the company’s social media accounts across platforms such as Instagram, Facebook, LinkedIn, and YouTube.
- Develop and publish engaging content, including posts, reels, stories, videos, and promotional creatives.
- Plan and maintain a monthly social media content calendar.
- Monitor social media trends, audience behaviour, and competitor activities.
- Coordinate with the design, marketing, sales, and content teams to develop relevant campaigns.
- Respond to comments, messages, and customer enquiries professionally and promptly.
- Track social media performance using platform insights and analytics.
- Prepare regular reports on reach, engagement, followers, leads, and overall campaign performance.
- Support social media campaigns, promotions, events, and brand initiatives.
- Ensure all content follows the company’s brand guidelines and communication standards.
- Identify opportunities to improve engagement, brand awareness, and audience growth.
Required Skills
- Strong written and verbal communication skills.
- Good knowledge of social media platforms and current digital trends.
- Creativity and strong content-creation skills.
- Basic knowledge of Canva or other graphic-design tools.
- Basic understanding of social media analytics and insights.
- Good coordination and time-management skills.
- Ability to work independently as well as part of a team.
- Ability to handle multiple tasks and meet deadlines.
Qualifications & Experience
- Bachelor’s degree in Marketing, Communications, Journalism, Business Administration, or a related field.
- 1–3 years of experience in social media management, digital marketing, content creation, or a related role.
- Freshers with strong social media knowledge and relevant skills may also be considered.
Preferred
- Experience in creating and editing Instagram Reels/short-form videos.
- Knowledge of basic photography and video editing.
- Familiarity with Meta Business Suite and social media scheduling tools.
- Understanding of basic digital marketing and paid social media campaigns.
Pay: ₹20,000.00 - ₹25,000.00 per month
Work Location: In person
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