Social Media Executive

The Social Media & Influencer Marketing Executive owns two things that go hand-in-hand:

how the brand shows up on its own channels, and how it shows up through the right voices. The role combines day-to-day content and community ownership with end-to-end management of influencer and creator partnerships from identifying the right fit to tracking what the collaboration actually delivered. Central to the role is ideating viral, funny and genuinely engaging content that drives organic reach and makes the brand stand out.

Key Responsibilities

Brand Communication & Content Strategy

• Translate the brand's voice, tone and positioning consistently across all social touchpoints.
• Contribute to social media and content strategy in line with overall brand strategy and business goals.

Content Planning & Copywriting

• Plan and maintain the content calendar across platforms.
• Write captions, copy and creative briefs consistent with the brand's tone of voice.
• Ideate content formats reels, posts, stories — aligned with current platform trends.

Creative Ideation & Virality

• Ideate viral, funny and engaging content concepts designed to drive organic reach, views and likes.
• Spot and adapt trending formats, sounds and cultural moments relevant to the brand.
• Push creative boundaries to make the brand stand out — memorable, shareable content, not just scheduled posts.

Channel Handling

• Own day-to-day management of Instagram, Facebook, LinkedIn, YouTube and other brand channels.
• Schedule and publish content across platforms, ensuring consistent visual identity and posting cadence.

Community Management

• Community discussions across owned channels in line with brand guidelines.

Influencer Marketing

• Identify, onboard and manage influencer and creator partnerships aligned with campaign goals.
• Coordinate gifting, collaborations and campaign execution end-to-end.
• Negotiate deliverables and manage relationships with influencers, creators and their teams/agencies.
• Track content quality, deliverable timelines and campaign performance for every collaboration.

Social Media Monitoring & Online Reputation Management

• Monitor brand mentions, reviews and conversations across platforms.
• Track competitor activity and platform trends relevant to the FMCG/confectionery space.
• Escalate sensitive queries, complaints or reputation-risk conversations to the Reporting Manager promptly.

Skills & Qualifications

• Graduate in Marketing, Mass Communication, or a related field preferred; freshers with 0–2 years of experience are welcome to apply.
• Strong copywriting skills with a natural feel for internet culture and how content actually performs.
• Working knowledge of Canva and other basic design tools.
• Basic video editing skills for reels and short-form content.
• Experience in influencer marketing is an added advantage.
• Creative, detail-oriented, and comfortable working to tight content-turnaround deadlines.