Social Media Executive

Job Summary
We are looking for a creative and results-driven Social Media Executive to manage and grow our brand’s presence across social media platforms. The role involves developing engaging content, managing social media accounts, monitoring performance, and implementing strategies to increase reach, engagement, and brand awareness.

Key Responsibilities

• Manage the company’s social media accounts across platforms such as Instagram, Facebook, LinkedIn, X, and YouTube.
• Plan and execute monthly social media content calendars.
• Create and publish engaging posts, reels, stories, videos, and other social media content.
• Write compelling captions, headlines, and social media copy.
• Monitor comments, messages, mentions, and community interactions and respond appropriately.
• Track social media trends, hashtags, competitors, and industry developments.
• Collaborate with designers, photographers, videographers, influencers, and marketing teams to develop content.
• Monitor social media analytics and prepare regular performance reports.
• Analyze engagement, reach, follower growth, traffic, and other relevant metrics.
• Support paid social media campaigns and coordinate with performance marketing teams when required.
• Ensure all content follows the company’s brand guidelines and communication standards.
• Stay updated with platform algorithm changes, emerging trends, and new social media features.

Required Skills

• Strong written and verbal communication skills.
• Good knowledge of major social media platforms.
• Creative thinking and strong content sense.
• Basic understanding of social media analytics and insights.
• Knowledge of tools such as Meta Business Suite, Canva, Google Analytics, and scheduling platforms is an advantage.
• Ability to create engaging captions and short-form content.
• Good organizational and time-management skills.
• Ability to work independently as well as with a team.

Qualifications & Experience

• Bachelor’s degree/diploma in Marketing, Communications, Journalism, Mass Media, or a related field.
• 0–3 years of experience in social media, digital marketing, content creation, or a related role.
• Freshers with strong social media knowledge and a good portfolio may also be considered.

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person