Social Media Executive

Job Description: Social Media Manager Page 1

Job Description: Social Media Manager

Corporate Communications & Digital Marketing

Position Social Media Manager

Department Corporate Communications / Marketing

No. of positions 1

Reports to Head of Marketing / Corporate Communications

Location Office-based (hybrid as per company policy)

Experience 3 to 5 years in social media management, digital marketing, or corporate communications;

B2B or infrastructure/FM experience preferred

Education Graduate in Marketing, Mass Communication, Journalism, or Business Administration

1. Role Purpose

The Social Media Manager builds and runs the company's presence on social platforms, with a focus on

LinkedIn and other professional channels. The role grows brand awareness, showcases the company's facility

management, data centre and critical infrastructure capabilities, supports talent attraction, and generates leads,

while protecting the brand and client confidentiality.

2. Key Responsibilities

Strategy and planning

• Define the social media strategy, goals, and content calendar aligned with business and recruitment

objectives.

• Identify target audiences such as clients, prospects, partners, and candidates, and tailor channel strategy to

each.

• Benchmark competitors and industry trends and recommend new formats and campaigns.

Content creation and publishing

• Plan, write, and publish posts, articles, carousels, short videos, and infographics on LinkedIn, X, Instagram,

YouTube, and other relevant channels.

• Showcase safety culture, uptime achievements, certifications, team stories, awards, and thought leadership,

within client confidentiality limits.

• Coordinate with designers, videographers, and agencies; ensure brand guidelines are followed on all

creatives.

Community and reputation management

• Monitor comments, messages, and mentions; respond promptly and professionally.

• Manage brand reputation, escalate sensitive issues, and maintain a response and crisis communication

protocol.

• Engage with industry communities, partners, and influencers to build credibility.

Campaigns, leads, and recruitment support

• Run paid and organic campaigns for events, service launches, and employer branding, and manage ad

budgets.

• Support lead generation for sales through targeted content and tracking of enquiries.

• Support HR in promoting job openings and employer brand content.

Job Description: Social Media Manager Page 2

Analytics and reporting

• Track reach, engagement, follower growth, click-throughs, leads, and campaign ROI using native analytics

and tools.

• Prepare monthly performance reports with insights and recommendations.

• Test and optimise content timing, formats, and messaging based on data.

Governance and compliance

• Maintain social media policy, approval workflow, and brand voice guidelines.

• Ensure no client-sensitive, security, or site information is posted without written approval.

• Guide employees on responsible use of social media and employee advocacy.

3. Key Performance Indicators

Area Indicative KPIs

Reach and growth Follower growth, impressions, and reach vs. target

Engagement Engagement rate, shares, comments, and video views

Leads Enquiries and qualified leads from social channels

Recruitment Applications and employer brand metrics from social campaigns

Consistency Content calendar adherence, on-time publishing

Reputation Response time, sentiment, zero brand or confidentiality incidents

Budget Ad spend efficiency and cost per lead

4. Qualifications and Experience

Education

• Graduate in Marketing, Mass Communication, Journalism, or Business Administration (mandatory)

• Digital marketing certification (preferred)

Experience

• 3 to 5 years of experience managing corporate or brand social media accounts

• Proven experience with LinkedIn content, paid campaigns, and analytics

• Experience in B2B, infrastructure, facility management, or data centre sectors preferred

5. Skills and Competencies

Skill area Specific skills Level

Content and

copywriting

Writing posts, articles, captions, and scripts; storytelling; editing and

proofreading; B2B and technical content simplification

Expert

Platform expertise LinkedIn (company pages, articles, newsletters, employee

advocacy), X, Instagram, YouTube, Facebook; platform algorithms

and best practices

Expert

Strategy and planning Social media strategy, content calendars, audience segmentation,

campaign planning, competitor benchmarking

Advanced

Paid social and lead

generation

LinkedIn Campaign Manager, Meta Ads; budgeting, targeting, A/B

testing, lead forms, and conversion tracking

Advanced

Analytics and

reporting

Native analytics, Google Analytics, UTM tracking, dashboards, KPI

and ROI reporting, insight generation

Advanced

Job Description: Social Media Manager Page 3

Skill area Specific skills Level

Tools and scheduling Hootsuite, Buffer, Sprout Social, Meta Business Suite; social

listening tools; CRM basics

Advanced

Design and video

basics

Canva, Adobe Express or Photoshop basics, short video editing

(CapCut, Premiere basics), brand template use

Working

SEO and digital

marketing

Hashtag and keyword strategy, SEO awareness, email and website

content coordination

Working

Reputation and crisis

management

Monitoring, response protocols, handling negative feedback,

escalation judgement, confidentiality discipline

Advanced

Languages Excellent English; Hindi and Gujarati are an advantage for regional

content

Expert / Advantage

Behavioural competencies

• Creative, organised, and deadline-driven

• Good judgement and discretion on sensitive and confidential topics

• Collaboration with sales, HR, operations, and external agencies

• Adaptability to trends and quick learning of new platforms and tools

• Attention to brand voice, accuracy, and detail

6. Authority

• Approval of routine posts within the approved content calendar and brand guidelines

• Management of agency and ad spend within delegated budget

• Escalation of sensitive or crisis-related content to the Head of Marketing before publishing

7. Working Conditions

• Office-based or hybrid, with occasional weekend or event coverage

• Occasional visits to sites and events for content capture, subject to client approval