Social Media Executive

Experience: 6 Months to 2 Years
Must have Experience/Knowladge of IT Industry

Job Responsibilities

• Plan, manage, and execute daily, weekly, and monthly content calendars across social media platforms.
• Independently create and update content strategies aligned with business goals.
• Conduct competitor analysis and identify content trends, formats, and opportunities.
• Develop content ideas, captions, and campaign concepts with minimal supervision.
• Ensure content aligns with brand voice, messaging, and overall communication strategy.
• Coordinate with design and video teams to deliver high-quality creatives.
• Schedule and publish posts using tools like Buffer, Hootsuite, or similar platforms.
• Ensure timely and consistent posting across all platforms.
• Drive engagement by actively sharing content in relevant groups and communities.
• Monitor and analyze performance metrics such as reach, engagement, and follower growth.
• Prepare detailed monthly performance reports with insights and actionable improvements.
• Use tools like Meta Insights and Google Analytics to evaluate and optimize performance.
• Identify high-performing content and implement strategies to improve future results.
• Manage comments, messages, and audience interactions in a professional and brand-aligned manner.
• Plan and execute engagement activities such as campaigns, polls, and interactive content.
• Take ownership of building and maintaining an active online community.
• Manage LinkedIn content strategy including hiring posts, branding, and thought leadership content.
• Promote blogs and website content to increase traffic and visibility.
• Collaborate with internal teams for content planning, approvals, and updates.
• Contribute to paid marketing efforts by suggesting ad creatives and strategies.
• Track ad performance and assist in optimizing campaigns for better results.

Skills Required

• Strong understanding of social media platforms (Instagram, Facebook, LinkedIn).
• Must have knowledge of ai platform for creating and calendars and images.
• Good content writing and communication skills.
• Ability to plan and execute content strategies independently.
• Strong analytical skills with the ability to interpret performance data.
• Experience with social media tools and scheduling platforms.
• Basic understanding of paid ads and campaign optimization.
• Creativity in content ideation and storytelling.
• Good coordination and team collaboration skills.
• Strong time management and ability to meet deadlines.
• Proactive mindset with ownership and problem-solving ability.
• Professional attitude with a focus on continuous learning and growth.

Pay: ₹12,000.00 - ₹25,000.00 per month

Work Location: In person