Social Media Executive

Key Responsibilities

1. Social Media Management

• Manage social media accounts across Instagram, Facebook, LinkedIn, and other relevant platforms.
• Develop monthly social media content calendars for multiple clients.
• Schedule and publish posts, reels, stories, and other content formats.
• Maintain consistency in brand voice, visual identity, and posting frequency.
• Monitor social media trends, competitor activities, and industry updates.

2. Content Planning & Coordination

• Develop creative content ideas, captions, hooks, and concepts for posts and reels.
• Write engaging, grammatically correct, and platform-specific captions.
• Brief graphic designers and video editors with clear creative directions.
• Coordinate with the design team to ensure timely delivery of social media creatives.
• Suggest trending audio, reel formats, campaign ideas, and interactive content.

3. Client Coordination

• Understand client requirements, brand guidelines, products, and target audiences.
• Coordinate with clients for content approvals, feedback, and required information.
• Manage content revisions and ensure timely execution of monthly deliverables.
• Communicate professionally with clients and maintain organised records of approvals.

4. Performance Monitoring & Reporting

• Track engagement, reach, impressions, follower growth, and content performance.
• Prepare monthly social media performance reports.
• Identify top-performing content and recommend improvements.
• Use platform insights and analytics to improve future content strategies.

5. Trends & Campaign Execution

• Research relevant social media trends and competitor strategies.
• Plan content for festivals, special occasions, product launches, and brand campaigns.
• Assist with influencer collaborations, user-generated content, and promotional campaigns.
• Work closely with the SEO and digital marketing teams to maintain consistency across marketing channels.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Mass Media, Communications, or a related field.
• 1–3 years of experience in social media management or digital marketing.
• Strong writing, proofreading, and communication skills.
• Good understanding of Instagram, Facebook, LinkedIn, and other social platforms.
• Experience in content calendar planning and social media scheduling.
• Ability to research trends and convert them into relevant brand content.
• Familiarity with Meta Business Suite and social media analytics.
• Strong organisational skills and the ability to manage multiple client accounts.
• Attention to detail, creativity, accountability, and willingness to learn.

Preferred Skills

• Basic knowledge of Canva or other creative tools.
• Understanding of Instagram Reels, short-form video content, and storytelling.
• Basic knowledge of SEO, hashtags, and social media discoverability.
• Familiarity with AI tools for content research and ideation.
• Experience working with a digital marketing agency or creative studio.

Key Performance Indicators (KPIs)

• Timely preparation and execution of monthly content calendars.
• Consistent and error-free content publishing.
• Quality of content ideas, captions, and creative briefs.
• Timely client communication and approvals.
• Improvement in engagement, reach, and overall content performance.
• Accuracy and timely submission of monthly reports.
• Effective coordination with internal teams and clients.

FRESHERS CAN APPLY FOR PAID INTERNSHIPS

Job Type: Full-time

Pay: ₹22,000.00 - ₹25,000.00 per month

Ability to commute/relocate:

• Mumbai, Mumbai Suburban - 400069, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Experience:

• total work: 1 year (Required)

Work Location: In person