Social Media Expert

Designation: Social Media Expert / Social Media Executive Industry: Health Insurance / TPA

Key Result Areas (KRAs) and Responsibilities

1. Social Media Management

• Manage and maintain the company’s official social media accounts, including LinkedIn, Instagram, Facebook and other relevant platforms.
• Plan, create and publish regular posts, reels, stories, videos and other digital content.
• Ensure consistency in brand communication, tone, visual identity and messaging across all platforms.

2. Content Creation & Designing

• Create engaging social media creatives, banners, posters, infographics and promotional content.
• Develop content for recruitment campaigns, employee engagement activities, company events, achievements and corporate announcements.
• Coordinate with internal teams to collect relevant information, photographs and updates for content creation.

3. Photography & Videography

• Capture high-quality photographs and videos during company events, employee activities, celebrations, meetings and corporate functions.
• Record employee testimonials, leadership messages, recruitment videos and company-related promotional content.
• Edit photographs and videos to make them suitable for social media publishing.

4. Content Calendar & Campaign Planning

• Prepare and maintain a monthly social media content calendar.
• Plan campaigns for festivals, important days, company milestones, employee engagement and employer branding.
• Ensure timely publishing of approved content.

5. Employer Branding & Recruitment Marketing

• Promote job openings, hiring campaigns, company culture and employee benefits through social media.
• Develop creative recruitment posts to attract suitable candidates across branches and head office.
• Strengthen the company's image as an employer of choice.

6. Social Media Analytics & Reporting

• Monitor followers, reach, impressions, engagement rates, clicks and content performance.
• Prepare monthly performance reports and recommend improvements based on analytics.
• Identify high-performing content and implement strategies to increase audience engagement.

7. Community Management

• Respond to comments, messages and relevant audience queries professionally.
• Monitor brand mentions and maintain positive online engagement.
• Escalate customer complaints or sensitive queries to the concerned department.

8. Brand Communication & Coordination

• Coordinate with HR, Marketing, Operations and Management teams to collect updates and approvals.
• Ensure all published content follows company branding guidelines and approval processes.
• Maintain confidentiality and ensure accuracy in all corporate communications.

9. Trends & Competitor Analysis

• Stay updated with the latest social media trends, formats, tools and platform algorithms.
• Analyse competitor social media activities and identify opportunities to improve brand visibility.
• Experiment with innovative content formats to improve engagement and reach.

10. Paid Campaign Support

• Assist in planning and executing paid social media campaigns, where required.
• Monitor campaign performance and support lead generation, recruitment marketing and brand awareness initiatives.

Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person