Social Media Handler

Key Responsibilities

• Manage and grow the company's social media platforms, including Instagram and WhatsApp.
• Create engaging content related to Kurti, garments, new collections, offers, and fashion trends.
• Generate AI-based images, videos, and shoots of garments for online sales and marketing.
• Plan and execute WhatsApp promotional campaigns to increase customer engagement and sales.
• Develop creative concepts for new collection shoots, product shoots, reels, and promotional campaigns.
• Create social media posts, reels, stories, captions, and other marketing content.
• Use AI tools effectively for content creation, image generation, video creation, editing, and marketing ideas.
• Coordinate with the photography, sales, and marketing teams for product and collection shoots.
• Maintain a regular social media content calendar and ensure timely posting.
• Monitor social media trends and develop content according to current fashion and digital trends.
• Track social media performance, engagement, reach, leads, and sales-related activities.
• Support digital marketing activities aimed at increasing online sales and customer enquiries.
• Manage social media comments, messages, and customer interactions professionally.
• Research competitors and identify new marketing and content opportunities.

Required Skills

• Strong knowledge of Social Media Management and Digital Marketing.
• Minimum 2 years of relevant experience in social media, marketing, fashion, or content creation.
• Good understanding of Instagram, Facebook, YouTube, and WhatsApp Marketing.
• Experience in fashion/garment content creation will be preferred.
• Knowledge of AI tools for content creation is required.
• Creative thinking and the ability to develop new content ideas.
• Good knowledge of Reels, Stories, Posts, Captions, and Short Videos.
• Basic knowledge of graphic/video editing tools such as Canva, CapCut, Photoshop, or similar tools.
• Good communication and coordination skills.
• Ability to understand marketing objectives and convert them into creative content.

Pay: ₹22,000.00 - ₹25,000.00 per month

Benefits:

• Cell phone reimbursement
• Provident Fund

Work Location: In person