Social Media Intern

Key Responsibilities

• Manage day-to-day social media content across Instagram, Facebook, YouTube, LinkedIn and X.
• Take ownership of multiple content IPs and execute them end-to-end.
• Research trends, topics, formats, creators and audience interests to identify content opportunities.
• Develop monthly and weekly content calendars and maintain consistent publishing.
• Build and manage relevant content buckets for different platforms and IPs.
• Ideate content concepts, hooks, scripts, captions, CTAs and social-first formats.
• Shoot short-form videos and other content independently.
• Edit Reels, Shorts and other social media videos independently.
• Create basic social media creatives wherever required.
• Repurpose content across platforms while adapting it to the format and audience of each platform.
• Monitor content performance and identify opportunities to improve reach, engagement and retention.
• Stay updated with emerging social media trends, formats, memes, creator trends and platform changes.
• Experiment with new content formats and continuously improve content quality and output.
• Use AI extensively across research, ideation, scripting, content creation, repurposing and workflow automation.
• Coordinate with the marketing team while independently managing day-to-day content execution.

The ideal candidate should:

• Have an existing Instagram page/creator account with a history of regular content posting.
• Understand how social media content works beyond basic posting.
• Have a good understanding of hooks, storytelling, retention and CTAs.
• Be capable of taking a content idea from concept script shoot edit publish independently.
• Have experience creating short-form video content.
• Understand how to plan content calendars and content buckets.
• Be camera-friendly and comfortable appearing in videos.
• Be comfortable experimenting with different content formats and trends.
• Be highly curious, proactive and eager to learn new skills.
• Be comfortable handling multiple content IPs simultaneously.
• Have a strong creator mindset and willingness to experiment.
• Be comfortable working independently without constant dependency on separate graphic design or video editing resources.
• Have a strong interest in AI and new-age content creation.