Social Media Intern

VisitPITTSBURGH is a tourism development organization dedicated to expanding the tourism economy across Allegheny County. The organization generates positive economic impact across the tourism verticals of business events, sports, and leisure travel. VisitPITTSBURGH achieves its goals, including ensuring the region has certain economic benefits through the combined efforts of all team members throughout the organization.

The VisitPITTSBURGH Social Media Intern role offers hands-on experience in the dynamic world of digital marketing. This position will work closely with the Senior Social Media Manager on a variety of projects, including:

• Engaging with our online communities across social media platforms
• Supporting YouTube and Pinterest channel content and design
• Organizing user-generated content (UGC), photography, and digital assets
• Assisting with content planning, research, and organization

This internship offers an excellent opportunity to build your skills, make meaningful contributions, and explore the dynamic field of social media in a real-world setting.

Essential Functions

• Community Management: Monitor VisitPITTSBURGH’s social media channels, respond to comments and messages, engage with users, and help foster a positive and welcoming online community.
• YouTube & Pinterest Support: Assist with content planning, organization, and optimization of VisitPITTSBURGH’s YouTube and Pinterest channels.
• UGC & Digital Asset Organization: Collect, organize, and maintain user-generated content, photography, video, and other digital assets for use across VisitPITTSBURGH’s social media channels.
• Content Support: Assist with social media research, content planning, copywriting, and other tasks that support the development and execution of engaging social content.

Intern Capstone Project

Throughout the internship, the Social Media Intern will support the evolution of VisitPITTSBURGH’s social media visual identity by helping build and organize a robust library of user-generated content, photography, video, and other digital assets. The intern will source and evaluate brand-aligned content, identify gaps within the existing asset library, and assist in creating an organized and searchable system for future use across VisitPITTSBURGH’s social media channels. At the conclusion of the internship, the intern will present their work, including key assets collected, content gaps identified, and recommendations for continuing to grow and maintain a strong, brand-aligned visual content library.

Skills & Specifications

• Passion for social media, digital marketing, and content creation
• Strong written and verbal communication skills
• Highly organized and detail-oriented
• Creative thinker with strong attention to detail
• Familiarity with social media platforms, including Instagram, TikTok, YouTube, Facebook, and Pinterest
• Proficiency in or willingness to learn video and photo editing tools
• Ability to manage multiple projects and meet deadlines

Qualifications

• Students who are currently enrolled in an undergraduate or graduate program from an accredited college or university and are pursuing the following academic majors or minors are preferred: hospitality, tourism, communications, public relations, marketing, journalism, business, digital marketing, economics, or information technology
• Availability to work 21 hours per week for 13 weeks
• Reliable transportation