Social media manager

[Summary]

• Company: BYROE
• Location: Hybrid (NYC Midtown) or Remote
• Type: Contract (Open to discussion)
• Compensation : $25~30/hour, based on the experience
• Expected Commitment : 30~40 hours/week

[Company Description]

BYROE is a skincare brand specializing in Upcycled Superfood Infused products made with vegan and cruelty-free ingredients. Known for its commitment to sustainability, BYROE creates innovative skincare solutions that are both ethical and effective. The company is dedicated to offering high-quality products that align with eco-friendly values while promoting healthy skin. BYROE emphasizes transparency and a passion for nature-driven beauty.

[Role Description]

We are seeking a Senior Social Media Manager who can lead BYROE’s social presence with both strategic vision and hands-on execution.

This role requires someone who understands the beauty industry landscape, can identify emerging cultural and platform trends early, and translate insights into high-performing content strategies that strengthen brand equity and drive measurable growth.

The ideal candidate combines creative instinct with analytical thinking, and is comfortable both leading strategy and personally creating content, including appearing on camera for social platforms when appropriate.

[Key Responsibilities]

Strategy & Planning

• Develop and execute a comprehensive social media strategy aligned with brand and business goals
• Identify emerging trends and translate cultural insights into content direction
• Build monthly and quarterly content roadmaps
• Ensure consistency in brand voice, storytelling, and visual identity
• Proactively propose new content formats and growth opportunities

Content Creation & Execution

• Actively participate in content creation including ideation, filming, and scripting
• Comfortable appearing on camera for brand content when appropriate
• Develop content that feels authentic, elevated, and aligned with BYROE aesthetic
• Collaborate with creative team on visual direction and storytelling
• Translate campaign concepts into social-first formats

Leadership & Team Collaboration

• Lead and guide social media team members and content contributors
• Provide clear creative direction and feedback to ensure brand consistency
• Collaborate cross-functionally with marketing, creative, and e-commerce teams
• Establish content priorities aligned with product launches and campaigns
• Build scalable workflows for consistent content output

Performance & Analytics

• Track and analyze social performance metrics
• Translate data insights into actionable strategy adjustments
• Identify opportunities to improve engagement, reach, and conversion impact
• Evaluate content effectiveness across platforms (Instagram, TikTok, etc.)
• Monitor competitor activity and industry benchmarks

Trend Intelligence

• Stay ahead of emerging trends within beauty, culture, and social platforms
• Identify whitespace opportunities for BYROE to differentiate creatively
• Balance trend relevance with long-term brand positioning
• Develop content direction that feels both timely and brand-elevating

[Qualifications]

• 5+ years of social media experience, preferably within beauty, skincare, fashion, or lifestyle brands
• Strong understanding of the beauty industry landscape
• Proven ability to develop strategic social media plans
• Strong analytical skill set and ability to interpret performance data
• Experience leading team members or external contributors
• Strong communication and leadership skills
• Comfortable creating content personally, including appearing on camera
• Combines strong creative vision with exceptional attention to detail
• Ability to balance creative thinking with business objectives
• Experience working in fast-paced environments

[Key Skill Sets]

• Strategic planning
• Cultural and trend insight
• Content creation and storytelling
• On-camera presence
• Performance-driven decision making
• Team leadership
• Cross-functional collaboration
• Analytical thinking
• Brand voice development
• Strong attention to detail

[Preferred Experience]

• Experience working with premium or founder-led brands
• Experience managing Instagram and TikTok growth strategies
• Familiarity with social analytics platforms
• Experience collaborating with paid media teams
• Understanding of content performance drivers (hooks, pacing, format structure)
• Experience managing product launch campaigns

[What Success Looks Like]

• Clear and consistent brand voice across platforms
• Measurable improvement in engagement and audience growth
• Strong alignment between social strategy and product launches
• Ability to identify trends early and translate them into brand-relevant content
• Elevated and cohesive brand presence across social platforms

[Application Process]

Please submit the following to [email protected]

• Resume
• Portfolio or examples of social media work
• Links to accounts you have managed
• Examples of content you have personally created