Social Media Manager

We are looking for a creative, strategic, and results-driven Social Media Manager to lead our social media initiatives. The ideal candidate will be responsible for planning, creating, managing, and optimizing social media campaigns that increase brand awareness, drive audience engagement, and generate business growth. You will collaborate closely with content creators, designers, and the marketing team to deliver impactful campaigns across multiple platforms.

Key Responsibilities

• Develop and execute social media strategies aligned with business objectives.
• Manage and grow the company's presence across platforms such as Instagram, Facebook, LinkedIn, X, YouTube, and other relevant channels.
• Create, schedule, and publish engaging content, including posts, reels, stories, and videos.
• Coordinate with graphic designers, content writers, and video editors to produce high-quality content.
• Monitor social media trends, audience insights, and competitor activities.
• Engage with followers by responding to comments, messages, and inquiries in a timely manner.
• Plan and manage social media campaigns, contests, and promotional activities.
• Track campaign performance using analytics tools and prepare regular performance reports.
• Manage paid social media campaigns in collaboration with the digital marketing team.
• Ensure brand consistency across all social media channels.
• Stay updated with platform algorithms, industry trends, and emerging social media tools.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in social media management or digital marketing.
• Strong understanding of major social media platforms and their best practices.
• Experience with social media scheduling and analytics tools.
• Excellent copywriting and communication skills.
• Creative mindset with a strong eye for visual storytelling.
• Ability to analyze performance metrics and optimize campaigns.
• Strong organizational and time-management skills.
• Ability to work collaboratively in a fast-paced environment.

Preferred Skills

• Experience managing social media for a digital marketing agency.
• Knowledge of Meta Ads, LinkedIn Ads, and other paid social media platforms.
• Familiarity with Canva, Adobe Creative Suite, or other design tools.
• Basic video editing skills using tools such as CapCut, Premiere Pro, or similar software.
• Understanding of SEO, content marketing, and influencer marketing strategies.