Social Media Manager

Xpress is one of the fastest-growing technology companies in the Philippines, committed to making everyday mobility and digital experiences more accessible, convenient, and innovative. As we continue to expand our presence nationwide, we are building a team of passionate, creative, and driven individuals who want to make a meaningful impact on how people connect with our platform.

We're looking for someone who will take ownership of Xpress' organic social media presence across all major platforms. In this role, you'll ensure our content is published consistently, foster meaningful engagement with our online community, and help strengthen a brand that reaches millions of Filipinos. If you're passionate about storytelling, digital culture, and building communities through social media, this is an opportunity to shape the voice of one of the country's emerging technology brands.

What you'll do

• Own and manage all Xpress social channels: Facebook, Instagram, TikTok, X (Twitter), LinkedIn.
• Plan and execute the monthly content calendar in coordination with the in-house creative team (3 designers, 1 content creator). You don't produce all the assets - you provide concepts (Canva or similar) and request what's needed and when.
• Schedule and publish daily content. Not 4 posts a month - daily presence across platforms, adapted per channel.
• Manage community engagement: respond to comments, DMs, and mentions. You are the voice of Xpress online.
• Monitor social performance weekly: engagement rate, follower growth, reach, click-throughs. Report what's working and what's not.
• Coordinate with (Ground Activation & PR Team to amplify on-ground events, activations, and media coverage through social.
• Coordinate with internal teams & external brand agencies to ensure social content aligns with the master brand voice and architecture.
• Track competitor social activity - and flag opportunities or threats.
• Manage organic TikTok and Reels content - identify trending formats, brief the content creator, and publish.
• Support launches: when a new product (e.g., Connex, For Business) or new geography goes live, you own the social rollout.

What you won't do

• Paid media buying - there's a separate role/vendor for Meta Ads Manager and TikTok Ads.
• Lifecycle/CRM messaging - push notifications, in-app messaging, email sequences are owned by the Growth & Lifecycle Manager.
• Brand strategy or architecture - that's either the agency or leadership. You execute the brand system, you don't build it.
• Graphic design or video production - you brief the creative team and direct the output, not produce it yourself (though basic Canva/CapCut skills are a plus).

You should have

• 3+ years managing social media channels for a brand (not personal accounts). Philippine market experience required.
• Hands-on experience with Facebook Business Suite, Instagram, TikTok (posting, not ads), and ideally LinkedIn.
• Fluent in Filipino and English - you'll write captions and community responses in both.
• Working knowledge of social analytics: reach, engagement rate, impressions, click-through. You know what a good number looks like.
• Experience with scheduling tools - Meta Business Suite, Later, Hootsuite, or similar.
• Comfortable with a fast-moving, multi-product environment. We launch things frequently and the content calendar changes.
• Strong editorial instinct - you know the difference between a post that gets engagement and one that gets ignored.

Nice to have

• Experience in mobility, transport, logistics, or app-based consumer businesses.
• Basic CapCut or video editing skills for quick TikTok/Reels turnarounds.
• Experience managing a brand during a growth phase (not just maintaining an established one).

How you'll be measured (first 90 days)

• Content calendar running consistently within 2 weeks of start.
• Daily posting cadence established across all active channels.
• Community response time under 2 hours during business hours.
• Monthly social performance report delivered by 5th of each month.
• Working relationship with the creative team producing content on-brief and on-schedule.

Pay: Up to Php50,000.00 per month

Benefits:

• Company events
• Flexible schedule
• Flextime
• Health insurance
• On-site parking
• Opportunities for promotion
• Paid training

Work Location: Hybrid remote in Pasig