Social Media Manager

Position- Social Media Manager

Location- AJI GIDC, Rajkot

Working days- Thursday- Tuesday (Wednesday- Weekoff)

About Otro Interior Products Pvt. Ltd.

Otro Interior Products Pvt. Ltd. is a fast-growing manufacturer of premium architectural hardware and interior fitting solutions, specializing in hinges, 3D hinges, and other innovative hardware products. We are committed to delivering quality, innovation, and reliability while building a strong digital presence that reflects our brand values and product excellence.

Job Summary

We are seeking a creative, strategic, and results-driven Social Media Manager to build and strengthen our digital presence across social media platforms. The ideal candidate will develop engaging content, manage campaigns, grow online communities, and showcase our products to dealers, distributors, architects, interior designers, OEMs, and end customers. This role requires a blend of creativity, marketing knowledge, and analytics to drive brand awareness and lead generation.

Key Responsibilities

Social Media Strategy

• Develop and execute social media strategies aligned with business and marketing objectives.
• Build and maintain a consistent brand voice across all digital platforms.
• Create monthly content calendars and campaign plans.

Content Management

• Plan, create, and publish engaging content including:
• Product launches
• Product features and benefits
• Installation videos
• Manufacturing process highlights
• Factory updates
• Customer testimonials
• Dealer success stories
• Educational content
• Industry trends
• Write compelling captions, headlines, and social media copy.

Platform Management

Manage and grow the company's presence on:

• Instagram
• Facebook
• LinkedIn

Community Engagement

• Respond to comments, messages, and customer inquiries promptly.
• Build relationships with customers, dealers, architects, interior designers, and influencers.
• Monitor brand mentions and online reputation.

Market Research

• Monitor competitor activities and industry trends.
• Identify emerging content formats and social media opportunities.
• Recommend new strategies to improve digital visibility.

Required Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Business Administration, or a related field.
• 2–6 years of experience managing social media for a manufacturing, B2B, interior products, furniture, hardware, or building materials company.
• Experience in branding and digital marketing campaigns is preferred.

Technical Skills

• Strong understanding of Instagram, Facebook, LinkedIn, and other social platforms.
• Familiarity with Canva and Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) is an advantage.
• Understanding of SEO, hashtags, and social media algorithms.
• Ability to interpret analytics using Google Analytics and platform insights.

Pay: ₹15,000.00 - ₹35,000.00 per month

Work Location: In person