Social Media Manager

Role & responsibilities

• Create engaging and creative content for social media platforms.
• Plan, schedule, and publish posts on Facebook, Instagram, LinkedIn, X (Twitter), YouTube, and other platforms.
• Develop and execute social media marketing strategies.
• Create reels, short videos, stories, and promotional content.
• Coordinate with the Graphic Designer and Content Writer to develop marketing campaigns.
• Manage social media calendars and ensure regular posting.
• Monitor engagement, respond to comments and messages, and grow online communities.
• Track campaign performance using analytics and prepare performance reports.
• Stay updated with social media trends, algorithms, and digital marketing best practices.
• Assist in running paid social media campaigns and brand awareness activities.
• Take ownership of social media growth, engagement, reach, and overall brand presence.
• Coordinate with internal teams and ensure timely execution of social media campaigns.

Preferred candidate profile

Strong ownership of day-to-day social media activities.

Ability to plan and execute content consistently.

Ability to analyze performance and suggest improvements.

Good communication and coordination with creative and marketing teams.

Creative thinking with a strong understanding of current social media trends.