Social Media Manager

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Advertising, Multimedia Arts, Business, or a related field.
• At least 2–3 years of experience in social media management, digital marketing, content creation, or a related role.
• Experience handling social media accounts for fashion, clothing, retail, lifestyle, or e-commerce brands is preferred.
• Proven experience managing Facebook, Instagram, TikTok, and other relevant social media platforms.
• Strong knowledge of social media trends, algorithms, audience engagement, and content strategies.
• Experience creating and implementing social media content calendars and campaigns.
• Strong skills in content creation, copywriting, photography, videography, and basic graphic design.
• Proficient in tools such as Canva, CapCut, Meta Business Suite, and other relevant content-creation or social media management tools.
• Experience with TikTok, Instagram Reels, Facebook Reels, Stories, and short-form video content.
• Knowledge of social media advertising and paid campaigns, particularly Meta Ads and TikTok Ads, is an advantage.
• Ability to develop creative content aligned with MASID Clothing’s brand identity and target market.
• Strong understanding of fashion and e-commerce trends, customer behavior, and online shopping trends.
• Ability to monitor and analyze reach, engagement, followers, views, conversion, traffic, and other social media KPIs.
• Creative, highly organized, proactive, and detail-oriented.
• Strong communication and copywriting skills.
• Ability to work independently while coordinating with the Marketing, E-Commerce, Creative, Operations, and Sales teams.
• Able to work in a fast-paced, target-driven retail environment.
• Willing to appear in or assist with social media content, product shoots, live selling, and promotional activities when required.
• Experience in fashion content creation, influencer marketing, affiliate marketing, or live selling is an advantage.
• Must have a portfolio or sample of previous social media work, campaigns, or content.