Social Media Manager

We are a dental office with locations in Greenbelt and Laurel Maryland seeking a creative, self-motivated results-driven Social Media Manager to help grow our online presence and bring our brand to life through engaging content.

The ideal candidate understands the dental industry, patient behavior, and digital marketing best practices, and can translate marketing efforts into measurable growth.

Applicant must be able to come into office at least once a week.

Duties include:

• Develop and implement marketing strategies tailored to our dental services (root canal treatment).
• Visit our office/location a few times per week/month to capture photos and videos.
• Create and schedule engaging content for [Instagram / Facebook / TikTok / LinkedIn]
• Write captions, use relevant hashtags, and maintain a consistent brand voice.
• Develop a monthly content calendar.
• Monitor comments and engage with our audience.
• Track and analyze performance metrics and provide monthly reports.
• Collaborate with dentists, office managers, and front desk staff to align marketing with practice goals.
• Coordinate branding and messaging across all marketing materials.
• Stay current on dental marketing trends, tools, and competitive activity.

What we are looking for:

• Proven experience managing social media accounts (portfolio required).
• Strong knowledge of digital marketing strategies and platforms.
• Strong photography and short-form video skills.
• Proficiency with marketing tools such as Google Analytics, Google Ads, social media platforms, and CRM systems.
• Proficiency in editing tools such as Canva, CapCut, or Lightroom.
• Knowledge of current social media trends.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret performance data.
• Strong project management and organizational skills.
• Reliable, punctual, and able to work independently.
• [Bonus: Experience in the [dental/medical/retail/food] industry].

Compensation is negotiable.