Social Media Manager

About Us

Zambrero is on a mission to make a difference, a big difference. With more than 350 restaurants across Australia, New Zealand, the United Kingdom, Ireland and the United States, we serve fresh, healthy Mexican food while working to end world hunger.

Through our Plate 4 Plate Program, for every burrito or bowl purchased a meal is donated to someone in need. Since inception, with the help of our customers, we have donated over 100 million meals to those in need.

About the Role

Reporting to the GM Brand Marketing, you'll lead the development, execution and performance of Zambrero's social content ecosystem, making sure the brand shows up in a way that's culturally relevant, engaging and commercially effective across every platform.

You'll translate brand strategy, campaigns, innovation and our Plate4Plate philanthropy into high-quality, platform-native content that drives real outcomes including awareness, engagement, customer acquisition and conversion. You'll also play a key role in amplifying restaurant-level growth, helping new store openings and local area marketing come to life through great content.

This is a hands-on role: you'll be briefing and quality controls content production and publishing, working closely with, external creators, agencies and production partners to keep content moving at pace.

What You'll Do

• Develop and lead a content and social strategy aligned to brand, campaign and commercial objectives
• Build and manage a structured content calendar that balances planned and reactive content
• Lead high-quality short-form video and platform-native content across key channels with partners
• Manage end-to-end content production, from briefing and filming through to editing and publishing
• Partner with the Zambrero Design Team to ensure strong creative and brand consistency
• Manage all social channels, including posting, community engagement, optimisation and paid media
• Stay ahead of trends, platform changes and cultural moments to keep Zambrero relevant
• Develop and manage influencer and creator partnerships
• Support restaurant openings
• Develop local content frameworks for franchise partners and restaurant teams
• Spot and capture great in-store stories, events and local marketing moments
• Track performance metrics and optimise content strategy based on data, delivering clear, consistent reporting
• Build efficient content workflows, using tools and AI
• Stakeholder management competing requests across Product, Ops, campaign and franchise teams- prioritisation matrix malmanagement
• Agency and partner management specifics: briefing, scope, timelines and budget accountability
• Budget ownership and tracking

About You

• Proven experience in social media, content or digital marketing including all social platforms
• Experience in QSR, retail or consumer brands preferred
• Deep understanding of social platforms and what drives content performance
• Experience working with creators, agencies and design teams
• Strong storytelling and copywriting ability
• Comfortable using data and analytics to guide decisions- and use of tools and scorecards
• Highly organised, with the ability to work at pace across multiple priorities
• Tertiary qualification in Marketing, Communications, Media or a related field
• Meta and TikTok certifications highly regarded
• The practical realities up front: travel for store openings, and the reactive nights/weekends nature of social, so the right person for this role understands and is flexible to be able to accommodate

What We Offer

• Be part of a purpose-led brand doing real good, every sale helps feed someone in need through Plate4Plate
• Genuine creative ownership over one of Australia's most recognisable QSR social presences
• Join a fast-paced, ambitious brand and content team
• Work from our Support Office in the heart of Circular Quay, Sydney
• A collaborative, values-driven culture where good ideas move fast

This social media manager position is a permanent full-time role based on-site in Sydney.

Click Apply Now and submit your resume, a short cover letter and (if you have one) a link to your content portfolio or reel.