Social Media Manager

Spector is looking for a strategic, creative, and hands-on Social Media Manager to lead our digital presence across LinkedIn, Instagram, and other relevant platforms.

This role goes beyond managing a content calendar. You’ll build channel strategies, develop recurring content series, create engaging content, and use performance data to continuously improve what we put into the world.

What you'll do:

• Develop and execute Spector’s social media strategy across key platforms.
• Tailor content, voice, and cadence to different audiences and channels.
• Build and manage content calendars focused on recurring series, campaigns, and timely opportunities.
• Concept, shoot, edit, and publish photography and video content.
• Create content around products, launches, customers, culture, events, education, and industry insights.
• Partner with the Creative team to maintain a strong and consistent brand presence.
• Monitor comments, messages, and community engagement.
• Track performance by platform and content series, using insights to determine what to continue, improve, or retire.
• Stay current on social trends and identify opportunities that make sense for the Spector brand.
• Collaborate with internal teams and production support when needed while maintaining ownership of content direction and execution.

What we are looking for:

• 4-5 years of experience in social media, content, brand storytelling, or a related role.
• Experience building recurring content formats, not just one-off posts.
• Strong understanding of LinkedIn, Instagram, and current social media trends.
• Strong visual instincts with hands-on photography and video skills.
• Comfortable with content creation and editing tools such as Adobe Creative Suite, Canva, or CapCut.
• Data-driven and able to turn performance insights into action.
• Strong understanding of audience segmentation, particularly within a B2B environment.
• Excellent communication and storytelling skills.
• A self-starter who can move comfortably between strategy and execution.
• Creative, curious, collaborative, and willing to experiment.

This is a great opportunity for someone who wants real ownership of a growing brand’s digital presence with the freedom to test ideas, build what works, and continuously evolve our social strategy.