Social Media Manager

Position Overview

This role includes weekly publishing of content for PopUp Bagels Nashville. Reporting to and working with the Nashville Owner and General Manager, this person brings a organic, high-energy approach to content, jumping into trends, engaging with our community in real time, and turning everyday moments into compelling brand content. This is a role for someone who loves to execute, built for someone who is fluent in social and motivated by the process of building something great.

Essential Responsibilities

• Capture and edit content at the store, off-site events, and brand moments, including video, photo, and real-time stories.
• Maintaining local TikTok account.
• Manage and respond to story interactions, DMs, comments, and community engagement in the brand voice, promptly and authentically.
• Execute the content calendar, ensuring posts go out on time and align with brand campaigns, product moments, and cultural trends.
• Write sharp, on-brand captions and copy for all social posts.
• Monitor brand mentions and community sentiment, escalating issues as needed.

Content & Analytics

• Bring fresh, scrappy creative ideas to the table and execute them quickly.
• Ensure all content reflects the PopUp Bagels visual identity, brand voice, and tone.
• Edit short-form video content (Reels, TikToks) for publishing.
• Review weekly and monthly performance metrics across platforms (engagement, reach, follower growth) prepared by a Third-Party.

Experience and Education Requirement:

• Fluency across Instagram, TikTok, and other major platforms.
• Strong writing skills with the ability to craft engaging, on-brand captions and copy.
• Ability to shoot, edit, and produce short-form video content.
• Responsive and organized.
• Creative eye with a strong instinct for what performs on social.
• Comfortable being on-site at events and capturing real-time content.
• Self-starter who thrives in a fast-moving, entrepreneurial environment.

Not Required but a plus:

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field, or equivalent experience.
• 1–3 years of experience managing social media for a brand, agency, or creator—or a demonstrated track record of building and growing social accounts.

Physical Requirements

This is primarily a light-duty role performed in an office or remote work environment.

• Ability to travel to the store and various events to capture content.
• Ability to lift up to 25 pounds on occasion for events.
• Ability to move through store and event environments, which may require standing and moderate physical activity.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this role.

REQUIREMENTS

About PopUp Bagels

PopUp Bagels is not just a bagel company—we’re a cultural movement. Our stores are small, our vibes are loud, and our energy is contagious. From signature neon and iconic bullhorns to our “Not Famous but Known” mirror, we’ve reimagined not just how a bagel is created, but how it’s enjoyed: Grip, Rip and Dip! With a cult-like following and massive social presence, PopUp Bagels is defining a new food lifestyle brand. We keep things simple, but we do them really, really well. And our customers agree.