Social Media Manager

Job Summary:

We are looking for a highly motivated and results-driven Social Media Manager to lead and

manage our digital presence across multiple platforms. The ideal candidate should have strong

knowledge of social media marketing, content strategy, paid advertising, stock market and

finance topics, event marketing, lead generation, and cross-functional team collaboration.

This role requires complete ownership of social media growth, audience engagement, brand

awareness, lead generation, and campaign performance across all digital channels.

Key Responsibilities

Social Media Management

Manage and grow all social media platforms, including:

YouTube

Instagram

Facebook

LinkedIn

Telegram

• Develop and execute platform-specific growth strategies.
• Monitor audience engagement and community interactions.
• Track social media trends and implement best practices.

Content Strategy & Content Calendar

• Create and manage monthly, quarterly, and annual content calendars.
• Plan educational, promotional, and engagement-driven content.
• Coordinate with internal teams for content creation and campaign execution.
• Ensure consistency in brand messaging across all channels.

Stock Market & Finance Content

• Possess strong knowledge of Stock Market, Trading, Investments, and Financial

Markets.

• Create and review finance-related content with accuracy and compliance.

• Develop content strategies targeted toward investors, traders, and financial audiences.

Paid Advertising & Performance Marketing

Plan, execute, and optimize advertising campaigns on:

Facebook Ads

Instagram Ads

Google Ads

YouTube Ads

LinkedIn Ads

• Manage campaign budgets and maximize ROI.
• Monitor campaign performance and generate actionable insights.

Event Marketing & Strategy

• Build and execute strategies for stock market and finance-related events.

Plan and promote:

Online Webinars

Offline Seminars

Workshops

Investor Meetups

• Manage both paid and free event campaigns.
• Drive registrations, attendance, and engagement.

Copywriting & Content Development

Write compelling copy for:

Social Media Posts

Ad Campaigns

Landing Pages

Email Marketing

Event Promotions

• Create high-converting content focused on engagement and lead generation.
• Ensure content aligns with brand voice and business objectives.

Compliance & Copyright Management

• Understanding of social media platform policies and compliance requirements.

Knowledge of copyright regulations across:

Facebook

Instagram

YouTube

• Ensure all published content adheres to platform guidelines and legal standards.

Lead Generation & Business Growth

• Develop and execute lead generation strategies.
• Generate qualified leads through organic and paid marketing channels.
• Collaborate with sales teams to improve lead conversion.
• Track and optimize lead acquisition costs and campaign performance.

Cross-Functional Collaboration

Work closely with:

Sales Team

Marketing Team

IT Team

Design Team

Content Team

• Coordinate projects across multiple departments to achieve business goals.

Reporting & Analytics

• Prepare weekly and monthly performance reports.

Analyze key metrics such as:

Reach

Engagement

Leads

Conversions

ROI

• Present insights and recommendations to management.
• Report directly to the Reporting Manager and CEO.

Required Skills & Qualifications

Essential Skills

• 5+ years of experience in Social Media Management and Digital Marketing.
• Strong understanding of Stock Market, Trading, Finance, and Investment-related

content.

Expertise in:

Facebook Ads Manager

Google Ads

YouTube Marketing

LinkedIn Marketing

Instagram Marketing

• Strong copywriting and content creation skills.
• Knowledge of SEO, content marketing, and lead generation.
• Understanding of social media copyright and compliance policies.
• Excellent communication and project management skills.
• Strong analytical and reporting abilities.

Preferred Qualifications

• Experience in Financial Services, Stock Market, FinTech, or Investment Industry.
• Experience managing online and offline events.
• Familiarity with CRM and marketing automation tools.
• Ability to manage multiple projects and departments simultaneously.

Key Performance Indicators (KPIs)

• Social Media Growth
• Engagement Rate
• Lead Generation
• Cost Per Lead (CPL)
• Ad Campaign ROI
• Event Registrations & Attendance
• Website Traffic from Social Channels
• Content Performance Metrics
• Brand Awareness Growth
• Revenue Contribution from Marketing Campaigns

Reporting To: Reporting Manager & CEO

Department: Marketing & Growth

Employment Type: Full-Time

This JD is suitable for a Senior Social Media Manager / Digital Marketing Manager (Finance

& Stock Market Domain) role.

Please Find the Google form Link to Apply

https://docs.google.com/forms/d/e/1FAIpQLScypzv4jINWUqZH8\_5mCrkqc4uSuAPMtzwxoZHPhQj9-J\_okw/viewform?usp=dialog