Social Media Manager

• Lead daily management of LinkedIn, X, Instagram, YouTube, Reddit, and emerging channels
• Develop platform-specific posting strategies and maintain an organized content calendar
• Translate campaigns, product updates, events, and announcements into channel-appropriate content
• Monitor competitive activity and platform trends to inform ongoing adjustments
• Write crisp, on-brand copy that reflects Kodiak’s tone and strategic messaging
• Create short-form content using existing footage, images, and assets in collaboration with internal creative resources
• Collaborate with video and design partners to produce social-ready assets for campaigns and launches
• Monitor and respond to comments and brand mentions daily to maintain a thoughtful and accurate presence
• Flag sentiment shifts, misinformation, or controversial topics to Marketing and Comms
• Support proactive engagement with industry influencers, analysts, and partners when appropriate
• Partner with Marketing, Comms, Legal, and IR to ensure messaging accuracy and compliance
• Support major announcements and events (press, partnerships, executive appearances, milestones)
• Coordinate with content producers and designers to ensure channel-aligned creative
• Align social performance with broader campaign goals and OKRs
• Track KPIs across engagement, reach, follower growth, traffic, and content performance
• Produce regular insights and recommendations to improve channel effectiveness
• Identify repeatable content patterns, high-performing formats, and opportunities for experimentation
• Other duties as assigned
• Success Looks Like:
• Kodiak’s social channels feel consistent, confident, and unmistakably on-brand
• Major campaigns and milestones translate seamlessly into high-quality content across channels
• Social output becomes a strategic advantage for investor perception, public awareness, and industry influence
• Posts ship quickly and accurately, without operational drag
• Engagement, reach, and clarity of Kodiak’s narrative grow over time

Benefits

• Remote-friendly work environment
• 401k
• Generous PTO policy
• Life insurance
• Assortment of medical (PPO/HMO/HDHP), dental, vision, and FSA plans
• Family-friendly company events
• Dog-friendly office
• Employee-driven fitness classes
• Beautiful, renovated facilities in Mountain View, CA and Lancaster, TX
• Free EV charging
• Trivia and board game nights- Comfortable working cross-functionally with executives, comms, designers, and product teams
• 5+ years managing social channels for a technology, robotics, mobility, or AI-adjacent brand
• Strong creative instincts and experience crafting short-form video, motion, and visual storytelling
• Strong judgment and comfort operating in regulated, high-visibility industries
• Strong familiarity with social analytics tools and performance measurement
• Exceptional writing and editing skills; able to simplify technical topics without diluting accuracy