Social Media Manager

We are looking for a creative, organized, and results-driven Marketing Officer to manage our digital presence and support the execution of marketing campaigns across social media and online channels.

  This role is responsible for planning, coordinating, and publishing marketing content, managing social media platforms, and ensuring all online marketing materials are aligned with the brand. The ideal candidate will work closely with the Brand, Creative, Content, and E-Commerce teams to grow brand awareness, engagement, and customer acquisition.

Responsibilities

• Manage the company's social media platforms, including content scheduling, publishing, community engagement, and day-to-day account management.
• Plan and coordinate social media calendars aligned with marketing campaigns, product launches, and seasonal promotions.
• Develop and oversee online marketing materials, including social media posts, digital banners, email creatives, website assets, and promotional content.
• Coordinate with designers, content creators, and video editors to produce high-quality marketing assets.
• Ensure all marketing materials are consistent with brand guidelines and messaging.
• Monitor social media performance, campaign metrics, and audience insights to recommend content and campaign improvements.
• Stay updated on digital marketing trends, platform updates, and competitor activities to identify new opportunities.
• Support the execution of influencer, partnership, and digital marketing campaigns as needed.
• Prepare regular reports on social media growth, campaign performance, and key marketing metrics.

Qualifications

• Experience in marketing, digital marketing, social media management, or a related role.
• Strong understanding of major social media platforms, including TikTok, Instagram, Facebook, and YouTube.
• Experience in content planning, campaign execution, and digital asset management.
• Basic knowledge of copywriting, branding, and social media analytics.
• Familiarity with content scheduling, project management, and analytics tools.
• Excellent organizational, communication, and coordination skills.
• Creative, detail-oriented, and able to manage multiple projects in a fast-paced environment.
• Comfortable using AI tools to improve marketing workflows and content creation.