Social Media Manager

Social Media Manager & Content Distribution Specialist

Remote | Part Time - Full-Time

About the Role

We are looking for a highly organized, creative, and detail-oriented Social Media Manager & Content Distribution Specialist to join our team.

Your primary responsibility will be making sure our clients’ content gets distributed professionally and consistently across YouTube, Instagram, Facebook, LinkedIn, and TikTok.

This is not a role where you simply schedule posts.

You will be responsible for taking finished short-form and long-form video content and turning it into social media posts that catch attention, build authority, generate engagement, and ultimately help our clients book more qualified appointments.

You will also create high-quality YouTube thumbnails and Reel covers, write compelling titles and captions, engage with audiences, respond to comments, perform social outreach, and track content performance.

You will work directly with our team to continuously improve our clients’ social media presence and content strategy.

Our Mission

Our mission is to distribute short-form and long-form content that makes our clients look professional, captures attention, builds their authority, and helps them generate more qualified leads and appointments through social media.

We help entrepreneurs and business owners use content to build their personal brands and scale their businesses.

As part of our team, you’ll have the opportunity to work remotely, develop valuable marketing skills, grow with the company, and work alongside a team committed to continuous improvement.

What You’ll Be Responsible ForContent Publishing & Distribution

You will manage the daily distribution of client content across:

• Instagram Reels
• Facebook Reels
• TikTok
• YouTube Shorts
• YouTube Long-Form
• LinkedIn
• Instagram & Facebook Stories

You may manage 1–3 client accounts at a time, depending on workload.

Typical monthly content volume may include:

• 30–90 short-form videos
• 8–24 long-form YouTube videos
• Daily Stories and supporting social content

Every piece of content must be published accurately, professionally, and on schedule.

Thumbnail & Cover Design

A major part of this position is understanding how to visually package content.

You must be able to create high-quality, attention-grabbing thumbnails and covers using Canva or similar design software.

You will create:

• YouTube thumbnails
• YouTube Shorts covers
• Instagram Reel covers
• Facebook Reel covers
• Other social graphics when needed

You should understand concepts such as:

• Curiosity
• Contrast
• Facial expressions
• Visual hierarchy
• Readable typography
• Simple messaging
• Pattern interruption
• Click-through rate
• Mobile-first design

We don’t want generic Canva templates.

Your thumbnails should make someone want to click the video before they even know who the creator is.

Titles, Captions & Copy

You will use the content of each video to create:

• Attention-grabbing titles
• YouTube titles
• Social media captions
• Hooks
• Descriptions
• Calls to action

You will be trained on our processes and may use tools such as ChatGPT to help generate ideas, but you are ultimately responsible for making sure everything sounds natural and matches the client’s brand.

Excellent English spelling and grammar are required.

Community Management & Engagement

You will actively manage client social media communities.

Daily responsibilities may include:

• Responding to Instagram comments
• Responding to Facebook comments
• Responding to TikTok comments
• Responding to YouTube comments
• Responding to LinkedIn comments
• Responding to DMs
• Engaging with relevant accounts
• Engaging with Facebook Groups
• Engaging with LinkedIn feeds
• Engaging with YouTube channels

We don’t believe in simply posting content and disappearing.

You will help turn content into conversations, relationships, and opportunities.

Social Outreach & Appointment Generation

Depending on the client’s strategy, you may also assist with social prospecting.

This can include:

• Sending Facebook friend requests
• Sending LinkedIn connection requests
• Sending personalized introduction messages
• Starting conversations with potential prospects
• Responding to inbound DMs
• Helping move qualified prospects toward booking an appointment

Typical activity may include:

• 50–100 connection/friend requests per day
• 25–50 personalized outreach messages per day

The goal is not to spam people.

The goal is to start genuine conversations with the right people and help turn social media attention into business opportunities.

Daily Winning Formula

Each day, you will:

• Check in with the team
• Review all content scheduled for the day
• Review videos before publishing
• Write titles and captions based on the content
• Create YouTube thumbnails and Reel covers
• Publish long-form YouTube videos
• Publish YouTube Shorts
• Publish Instagram Reels
• Publish Facebook Reels
• Publish TikToks
• Publish LinkedIn content
• Publish Instagram and Facebook Stories
• Respond to comments across all platforms
• Respond to relevant DMs
• Perform daily engagement
• Complete assigned social outreach
• Update the social media tracking sheet
• Update Trello
• Communicate with the team through WhatsApp
• Check out at the end of the workday

Weekly Responsibilities

Every week you will:

• Attend the weekly team meeting
• Review client social media performance
• Complete/update the weekly social media report
• Identify top-performing content
• Identify content that underperformed
• Look for opportunities to improve titles, thumbnails, hooks, posting, and engagement
• Communicate challenges or opportunities to the team

Monthly Responsibilities

You will meet 1-on-1 with Jay Espitia for performance review, strategy, and additional training.

The goal is continuous improvement.

We want someone who wants to become significantly better at social media marketing, content distribution, and audience growth over time.

Quality Standards

We expect a high level of attention to detail.

Before publishing content, you should ask:

Does the video have a strong hook?

Would someone scrolling their feed want to stop and watch?

Does the content provide value?

Did the viewer learn something, feel something, get entertained, or gain a new perspective?

Does the video make sense without knowing the creator?

A new viewer should be able to understand the content without already following the client.

Would someone share it?

Great content should create enough value, emotion, entertainment, or curiosity that people want to send it to someone else.

Does the content work without sound?

Captions and on-screen text should make the video easy to understand even when someone isn’t listening to the audio.

Is everything accurate?

Spelling, grammar, titles, captions, thumbnails, links, tags, and formatting must be checked before publishing.

Our goal is to minimize preventable revisions and mistakes.

Success Metrics

Your performance will be measured based on:

• Content published accurately and on time
• Thumbnail quality
• Reel cover quality
• Title and caption quality
• Content engagement
• Audience growth
• Social outreach completed
• Conversations generated
• Qualified appointments generated
• Accuracy and attention to detail
• Communication with the team
• Tracking and reporting completed on time
• Ability to follow systems and processes
• Continuous improvement

Tools You’ll Use

You should be comfortable learning and working with:

• Canva
• ChatGPT
• Trello
• WhatsApp
• Loom
• Zoom
• Instagram
• Facebook
• YouTube
• TikTok
• LinkedIn
• Google Sheets

Training will be provided on our internal processes and systems.

Who We’re Looking For

You may be a great fit if you are:

• Extremely detail-oriented
• Creative
• Organized
• Reliable
• Comfortable working independently
• Excellent at written English
• Experienced with social media
• Experienced with Canva
• Good at creating attention-grabbing thumbnails
• Familiar with short-form content
• Familiar with YouTube
• Comfortable using AI tools such as ChatGPT
• Comfortable communicating remotely
• Willing to receive feedback
• Coachable
• Interested in marketing and entrepreneurship
• Always looking for ways to improve

You should understand that small details matter.

A spelling mistake, incorrect thumbnail, wrong caption, broken link, or video posted to the wrong account can negatively impact a client’s brand.

We need someone who checks their work before considering a task finished.

Bonus Skills

These aren’t required, but they are a major advantage:

• YouTube thumbnail design experience
• Graphic design experience
• YouTube channel management
• Short-form content strategy
• Personal-brand management
• Copywriting
• Social selling
• Appointment setting
• Analytics/reporting
• Experience managing multiple client accounts
• Understanding of hooks and viral short-form content

Our Team

You will work alongside:

Jay Espitia — FounderRob Espitia — Founder

BWV Editing Team

• Creative Content Editing Supervisor
• Creative Content Editing Lead
• Video Editing Team

MCM Sales & Social Team

• Sales Development Representatives
• Social Media Specialists / Setters

You’ll collaborate with both the editing and marketing teams to make sure content moves efficiently from editing → approval → distribution → engagement → lead generation.

What Success Looks Like

You don’t just “post content.”

You take ownership of the client’s social media presence.

When a video is ready, you make sure it has the right title, the right caption, a great thumbnail, is published on the right platforms, looks professional, and gets engagement.

You pay attention to what performs.

You learn from the numbers.

You communicate with the team.

And you continuously look for ways to make the next post better than the last one.

If you’re looking for a remote position where you can develop valuable marketing skills, take ownership of meaningful work, and grow alongside a team, we’d love to hear from you.

Pay: Php19,705.72 - Php37,072.74 per month

Work Location: Remote