Social Media Manager

Key Responsibilities

1. Social Media Management

• Manage and grow the company's social media profiles across Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
• Develop and execute monthly social media content calendars.
• Plan and publish engaging posts, reels, stories, videos and other digital content.
• Monitor social media trends, competitor activities and industry developments.
• Increase followers, engagement, reach and overall brand visibility.
• Respond to comments, messages and audience interactions professionally.
• Track social media performance and prepare regular MIS/performance reports.

2**. Content Creation**

• Create creative content for company branding, products, services, events and campaigns.
• Develop concepts and ideas for Reels, Shorts, promotional videos, corporate videos and awareness content.
• Write or coordinate captions, hashtags, video descriptions and basic scripts.
• Coordinate with internal teams to collect information, photographs and video footage.

3. Video Editing

• Edit short-form and long-form videos for Instagram, YouTube, LinkedIn and other platforms.
• Create engaging Reels, YouTube Shorts and promotional videos.
• Add transitions, subtitles, music, graphics, animations, voiceovers and other effects as required.
• Ensure videos follow current social media trends and platform-specific formats.
• Shoot basic videos/photos when required using mobile/camera equipment.
• Maintain a well-organized library of raw footage, edited videos, photos and creative assets.

4. Branding & Creative Support

• Maintain consistency in the company's brand identity, tone, fonts, colours and visual style.
• Create creatives for company announcements, recruitment campaigns, events and marketing activities.
• Work closely with HR, Sales, Operations and Management teams for content requirements.
• Support digital marketing campaigns and promotional activities.

5. Analytics & Performance

• Monitor social media analytics and campaign performance.
• Track reach, impressions, engagement, followers, views and leads.
• Identify high-performing content and develop strategies to improve engagement.
• Prepare weekly/monthly social media performance reports.