Social Media Manager

Social Media Manager

Experience: 3-6 Years

Qualification: Graduate

Location: Delhi

About the Company

ATPL is India's first and largest home and building automation company, with over 24 years of legacy shaping how luxury residences, hospitality spaces, and commercial landmarks come to life. We're looking for a Social Media Manager who understands that our audience scrolling for taste, craft, and a certain way of living.

This is a role for someone who can translate architecture, design, and technology into a brand voice that feels premium, considered, and unmistakably ATPL, across platforms, campaigns, and every touchpoint in between. For more details - www.anushagroup.com

What You'll Own

• Shape and execute social media strategy that reflects ATPL's positioning in the luxury and design space, across Instagram, LinkedIn, Facebook, YouTube, and emerging platforms.
• Build and manage monthly content calendars, campaigns, and always-on activity that keep the brand visually and editorially consistent.
• Track performance across social and paid campaigns, translate data into insight, and report with recommendations that actually move strategy forward.
• Own marketing budgets and campaign spends, with a sharp eye on ROI.
• Elevate every piece of brand communication that goes out copy, presentations, decks, campaign narratives holding it to a luxury standard.
• Lead influencer and creator collaborations, building relationships with voices in architecture, design, and luxury lifestyle who align with the brand.
• Manage email marketing campaigns (Mailchimp or equivalent) as part of the broader communication mix.
• Drive B2B marketing efforts for hospitality, commercial interiors, architecture, and allied trade audiences, a space where credibility matters as much as creativity.
• Coordinate with PR partners, journalists, and publications to secure and manage press coverage.
• Stay ahead of social trends, platform shifts, and what's happening in the luxury and design conversation, and know which of it is actually worth bringing into the brand.

What We're Looking For

• 3-6 years in social media and digital marketing, ideally with exposure to premium, luxury or design-led brands.
• A strong grip on content strategy, analytics, and what makes a luxury brand's presence feel intentional rather than templated.
• Experience directing creative collaborators, designers, writers, photographers, videographers, and getting the best out of each.
• Excellent writing, editing, and presentation skills; someone who can write a caption and a boardroom deck with equal polish.
• Prior experience in hospitality, architecture, interiors, commercial spaces, or luxury lifestyle brands is a strong plus.
• Comfort with influencer marketing, PR coordination, or media relations.
• A working understanding of B2B marketing and lead generation, particularly within trade and design ecosystems.