Social Media Manager

Gibson Dunn is a leading global law firm, advising clients on significant transactions and disputes. Our exceptional teams craft and deploy creative legal strategies that are meticulously tailored to every matter, however complex or high-stakes. The firm’s work is distinguished by a unique combination of precision and vision.

Based in New York, the Social Media Manager will strengthen Gibson Dunn’s digital presence and elevate our brand across key social media channels. This role requires a balance of strategic thinking, creative storytelling, and data-driven insight, with the ability to translate complex subject matter into engaging content that resonates with clients, legal professionals, and broader audiences

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At Gibson Dunn, you will have the opportunity to shape the social media strategy of one of the world’s most respected law firm

s.Global Social Strateg y: Play a key role in defining and elevating the social media presence of one of the world’s most respected law firms, building programs that strengthen our brand and connect meaningfully with clients and communitie

s.Collaborate Across the Firm : Partner with lawyers, business development, client experience, communications, and other business services teams across practices and regions to create cohesive, high-impact social campaign

s.Innovate at Scal e: Leverage cutting-edge tools—including AI-powered monitoring, analytics, and content optimization—to evolve our digital presence and deliver data-driven social strategies that grow reach, reputation, and engageme

ntThis role reports to the Chief Client Experience & Communications Officer and will collaborate with Communications, Design, Content, and other colleagues across the Client Experience & Communications team, as well as business development professionals and lawyers worldwid

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Responsibilities Incl**

udeContent creation & storytell

• ingCraft compelling social content (copy, graphics, video) tailored to each platform, especially Linked
• In.Translate complex legal and business topics into clear, engaging posts targeting legal experts and clients with appeal to broader audienc
• es.Partner with design and editorial colleagues for consistency with firm voice and to
• ne.Demonstrate superior writing skills, with ability to compellingly for short forma

ts.Editorial strategy & plann

• ingLead development and execution of the global social media editorial calend
• ar.Ensure coverage of firm-wide initiatives, thought leadership, events, media coverage, accolades, and publicatio
• ns.Develop editorial calendar recommendations for senior stakeholder approv

al.Design & social media integrati

• on Partner with design team to create compelling posts leveraging graphics, photography, and content befitting of the Gibson Dunn brand and consistent with firm visual design guidelin
• es.Partner with design to establish industry leading templates that distinguish Gibson Dunn in the marketplace and convey key takeaways for reade
• rs.Create user journeys connecting social content to the firm’s website, driving content engagement and actio

ns.Lawyer supp

• ortSupport attorneys with their social media presence by helping them create posts, as need
• ed.Serve as an internal resource, offering training and guidance on best practic

es.Future: Paid Media & Campai

• gnsPlan, run, and optimize paid social campaigns (audience targeting, A/B testing, budget managemen

t).Measurem

• entDefine KPIs and performance metrics (e.g., reach, engagement, conversion) to continually refine posts to enrich engageme
• nt.Provide regular reporting, insights, and recommendations to executiv

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Qualificat**

• ionsStrong copywriting and visual storytelling skills, with the ability to distill complex topics into accessible messa
• ges.Proven ability to align social media strategies with business and brand objecti
• ves.Strong project management skills: able to coordinate across global teams and manage multiple deadli
• nes.Analytical mindset with experience using data to refine content strategy and demonstrate
• ROI.Adaptability and awareness of digital/social trends, with ability to apply innovations appropriately in a professional services con

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Exper**

• ience10+ years of exper
• ienceExperience in professional services, legal, or other highly regulated industries prefe
• rred.Expertise across major platforms (especially LinkedIn) with deep understanding of algorithms, ad tools, and emerging tr

ends.Gibson Dunn will consider for employment qualified Applicants with Criminal Histories in a manner consistent with the requirements of local

law.Compensation & Ben

efitsThe annual compensation range for this position is $140,000 - $180,000. The salary offered within this range will depend upon qualifications and other operational considerat

ions.Benefits offered for this position include health care; retirement benefits; paid days off, including sick time, and vacation time; parental leave; basic life insurance; Flexible Spending Accounts; as well as discretionary, performance-based bon

uses.