Social Media Manager

SOCIAL MEDIA MANAGER

Company: Brand Minds Consultancy

Location: Park Circus, Kolkata — Near Don Bosco School

Work Mode: Work From Office (WFO)

Working Days: 5 days a week | Saturday may be required when needed

Working Hours: 10:00 AM – 6:00 PM

About the Role

Brand Minds Consultancy is looking for a creative, trend-aware and commercially driven Social Media Manager to manage and grow our digital presence across social platforms.

The ideal candidate should have a strong understanding of fashion, luxury, lifestyle, design and digital storytelling, with the ability to create content that feels premium, relevant and engaging.

Key Responsibilities

* Develop and execute social media strategies across Instagram, Facebook, LinkedIn and other relevant platforms.

* Plan and manage monthly content calendars aligned with brand campaigns, launches and marketing objectives.

* Create and coordinate engaging content including Reels, Stories, posts, carousels and short-form videos.

* Work closely with designers and creative teams to communicate their stories, products and brand identity effectively.

* Identify social media trends, sounds, formats and content opportunities relevant to the brand.

* Write compelling captions, hooks and social media copy while maintaining a consistent brand voice.

* Manage day-to-day posting, scheduling and publishing.

* Monitor engagement, audience growth, reach and other key performance metrics.

* Analyse social media performance and provide regular insights and recommendations.

* Support influencer collaborations, creator partnerships and other digital campaigns.

* Coordinate with photographers, videographers, designers and other creative partners when required.

* Maintain a consistent premium and visually cohesive brand identity across social platforms.

* Stay updated with evolving social media algorithms, trends and best practices.

Requirements

* Graduate in any discipline.

* 2+ years of experience in social media management, preferably within fashion, luxury, lifestyle, beauty, design or e-commerce. Must have their own laptop.

* Excellent written and verbal communication skills in English.

* Strong understanding of Instagram and short-form video content.

* Good knowledge of Reels, Stories, content planning and social media analytics.

* Strong creative sense with an eye for aesthetics, styling and visual storytelling.

* Ability to write engaging and brand-appropriate content.

* Strong organisational and multitasking skills.

* Ability to work independently and take ownership of social media initiatives.

Preferred Skills

Experience with tools such as Canva, Meta Business Suite, Instagram Insights, CapCut or other content creation/scheduling platforms will be an advantage.

The Ideal Candidate

We’re looking for someone who is creative, proactive, digitally savvy and genuinely passionate about fashion, design and culture.

You should be someone who doesn’t simply follow trends — you understand why content works, how brands communicate visually, and how social media can translate attention into brand growth.

How to Apply

Send your CV to: [email protected]
WhatsApp: +91 98306 63493 (Ayesha)

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person