Social Media Manager

Finko is seeking a creative and data-driven Social Media and Content Manager to manage its digital presence and content strategy.

The role will be responsible for planning, creating, publishing and evaluating content across social-media and digital channels. The successful candidate must understand how to communicate financial products clearly while maintaining accuracy, customer trust, brand consistency and regulatory compliance.

Key ResponsibilitiesSocial Media Management

• Develop and execute the company’s social-media strategy.
• Manage platforms such as LinkedIn, Instagram, Facebook, YouTube and X.
• Prepare monthly and weekly social-media calendars.
• Create, schedule and publish platform-specific content.
• Maintain a consistent brand voice and visual identity.
• Monitor comments, messages, mentions and customer feedback.
• Coordinate customer queries and complaints with the appropriate internal teams.
• Track platform trends and identify relevant content opportunities.
• Avoid publishing unverified financial claims, guarantees or customer information.

Content Strategy and Creation

• Develop content aligned with the company’s business and communication objectives.
• Write social posts, articles, website copy, campaign content, video scripts, newsletters and customer-education material.
• Convert technical financial information into clear, accessible language.
• Create content explaining responsible borrowing, repayment, financial literacy and customer rights.
• Interview internal subject-matter experts to develop accurate content.
• Repurpose long-form material into social posts, short videos, infographics and carousels.
• Maintain a central content library and editorial calendar.
• Review content periodically to remove outdated information.

Video and Creative Production

• Develop concepts and scripts for short-form and long-form videos.
• Coordinate video shoots, interviews, podcasts and customer-education content.
• Work with designers, editors, photographers and external agencies.
• Create or supervise reels, graphics, carousels, thumbnails and presentations.
• Ensure creative assets follow approved brand guidelines.
• Obtain documented approval before using customer photographs, testimonials or personal information.
• Maintain organised records of final creative files and usage permissions.

Campaign Management

• Plan organic and paid digital campaigns for brand awareness, customer education and lead generation.
• Coordinate campaign objectives, audiences, budgets, content and timelines.
• Work with business teams to ensure that campaign offers and eligibility criteria are accurate.
• Monitor campaign performance and recommend improvements.
• Conduct structured testing of messaging, formats and calls to action.
• Track campaign leads without overstating conversions or business impact.

Financial-Services Compliance

• Coordinate content approval with compliance, legal and product teams.
• Ensure that interest rates, charges, repayment terms and eligibility criteria are presented accurately.
• Include required disclosures and disclaimers in promotional content.
• Avoid misleading claims, guaranteed approvals or unrealistic financial promises.
• Follow applicable RBI requirements, advertising standards and company policies.
• Protect customer information and comply with applicable data-protection requirements.
• Maintain approval records for regulated and customer-facing communications.

Community and Reputation Management

• Monitor conversations relating to Finko, its services and the wider financial-services sector.
• Respond to routine social-media engagement in an approved tone.
• Escalate complaints, misinformation, fraud reports and reputational risks promptly.
• Maintain predefined response templates for common customer queries.
• Support communication during sensitive events or service disruptions.
• Prepare periodic reports on customer sentiment and recurring concerns.
• Do not provide financial advice or resolve account-specific issues publicly.

Website and Search Content

• Coordinate updates to website pages, blogs, product descriptions and frequently asked questions.
• Apply basic search-engine optimisation principles to digital content.
• Conduct keyword and competitor-content research.
• Ensure website information remains accurate and current.
• Work with technical teams to improve content structure and readability.
• Monitor website engagement and content performance.

Reporting and Analytics

• Track reach, engagement, follower growth, website traffic, leads and campaign performance.
• Prepare weekly and monthly performance reports.
• Distinguish brand metrics from verified business conversions.
• Identify high-performing content themes and formats.
• Recommend content and channel improvements based on data.
• Monitor content-production timelines and budget utilisation.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Media, Business or a related discipline.
• Certification in digital marketing, content marketing or social-media management would be beneficial.
• Strong written and spoken English.
• Proficiency in Hindi or relevant regional languages would be advantageous.
• Working knowledge of social-media publishing, analytics and design tools.

Experience

• Approximately 3–6 years of experience in social media, content marketing, digital marketing or brand communication.
• Experience in an NBFC, bank, microfinance institution, fintech company or other regulated industry is preferred.
• Demonstrable experience creating and managing content calendars.
• Experience coordinating designers, video editors or external agencies is desirable.
• A portfolio of published content or successful campaigns should be provided.

Key Skills

• Social-media strategy and execution
• Content writing and editing
• Financial-services communication
• Content-calendar management
• Video scripting and production coordination
• Brand and visual consistency
• Community management
• Paid campaign coordination
• Digital analytics and reporting
• Basic search-engine optimisation
• Reputation and issue management
• Stakeholder coordination
• Strong attention to detail
• Creative and analytical thinking

Personal Attributes

• Creative while remaining accurate and responsible
• Customer-focused and sensitive to financial inclusion
• Comfortable working within compliance requirements
• Able to manage multiple deadlines
• Proactive and organised
• Receptive to feedback and approvals
• Careful with confidential information
• Capable of explaining complex topics in simple language

Key Performance Indicators

• Content-calendar completion and publishing consistency
• Audience reach and relevant follower growth
• Engagement rate and content quality
• Website traffic generated through content
• Qualified leads attributable to digital campaigns
• Video views, completion rates and audience retention
• Customer response and escalation times
• Content approval turnaround time
• Accuracy and compliance of published material
• Improvement in brand sentiment
• Performance against approved campaign budgets

Application Requirements

Interested candidates should submit:

• Updated résumé
• Content or campaign portfolio
• Current and expected compensation
• Notice period
• Current location

Pay: ₹20,000.00 - ₹60,000.00 per month

Application Question(s):

• URGENT HIRING

Work Location: In person