Social Media Manager

Role Overview

Build, launch, and grow Konvy’s social media channels to increase social share of voice, followers, and engagement. Manage a portfolio of existing and new channels, each with a clear audience, identity, and content strategy that gives people a reason to follow, participate, and return.

Key Responsibilities

• Develop a social channel strategy, defining the purpose, target audience, positioning, and growth objectives of each channel.

• Identify opportunities to launch new channels or accounts around specific audiences, interests, or characters that support Konvy’s marketing goals.

• Build new channels from concept to launch, including channel identity, tone of voice, content pillars, recurring series, and publishing plans.

• Create a growth plan for each channel, covering audience acquisition, engagement, collaborations, and cross-promotion.

• Develop distinctive content and social-first campaigns that encourage sharing, conversation, and user-generated content.

• Manage multiple channels with clear differentiation and a sustainable content production plan.

• Translate audience insights, beauty trends, and cultural moments into relevant content opportunities.

• Lead creative ideation and brief internal teams, creators, and production partners to deliver content suited to each channel.

• Collaborate with Marketing Operations, KOL, and Community teams to support campaigns and amplify brand conversations.

• Oversee publishing and audience interactions to build active communities and consistent channel identities.

• Track channel performance and social listening insights, identifying what drives follower growth, engagement, and brand mentions.

• Test and refine content formats and channel strategies, recommending which initiatives to scale, reposition, or discontinue.

Qualifications

• At least 5 years of experience in social media, content marketing, or audience development.

• Proven experience building and growing social media channels, including launching new accounts from scratch.

• Experience managing multiple accounts with distinct audiences or content identities.

• Strong creative judgment, storytelling skills, and understanding of platform-specific audience behavior.

• Ability to develop repeatable content formats that sustain audience interest.

• Strong analytical skills and experience using social analytics and listening tools.

• Strong project management and cross-functional leadership skills.

• Experience in beauty, lifestyle, retail, or e-commerce is preferred.