Social Media Manager

Job Overview

We are seeking an energetic and innovative Social Media Manager to lead our digital storytelling and brand engagement across multiple platforms. In this dynamic role, you will craft compelling content, develop strategic campaigns, and analyze performance metrics to elevate our online presence. Your passion for digital marketing combined with your expertise in social media management will drive brand awareness, foster community relationships, and support overall marketing objectives. This paid position offers an exciting opportunity to shape our social voice and connect authentically with diverse audiences worldwide.

Responsibilities

• Develop and implement comprehensive social media strategies aligned with brand goals, ensuring consistent messaging across all platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging, high-quality content including text posts, images, videos, and graphics using tools like Adobe Photoshop, Adobe Illustrator, and media editing software to captivate audiences.
• Manage daily social media activities using applications like Hootsuite and Buffer to schedule posts, monitor engagement, and optimize content timing for maximum reach.
• Conduct social listening to gather insights on audience preferences, industry trends, and competitor activities; utilize findings to refine content marketing strategies.
• Analyze social media analytics and marketing performance data through tools like Google Analytics and web analytics platforms to measure campaign effectiveness and inform future initiatives.
• Collaborate with public relations teams to enhance brand reputation through strategic communication efforts and media outreach.
• Oversee paid advertising campaigns on platforms such as Facebook Advertising to boost visibility and engagement while monitoring ad performance for ROI optimization.
• Engage actively with followers by responding to comments, messages, and inquiries promptly to foster strong community relationships.
• Monitor digital marketing performance metrics regularly; adjust strategies based on data-driven insights to improve overall social media marketing outcomes.

Requirements

• Proven experience in social media management within a digital marketing environment; familiarity with a wide range of social media platforms is essential.
• Strong skills in content creation, graphic design, video editing, proofreading, and media editing tools including Adobe Creative Suite (Photoshop, Illustrator).
• Knowledge of SEO principles, keyword research techniques, and web analytics tools such as Google Analytics is highly desirable.
• Experience with social listening tools like Hootsuite or Buffer for monitoring brand reputation and industry trends.
• Ability to develop compelling content writing tailored for diverse audiences across various channels.
• Expertise in social media analytics and marketing online analytics to evaluate campaign success and optimize strategies accordingly.
• Excellent relationship management skills with the ability to collaborate effectively across teams including public relations and marketing departments.
• Strong understanding of branding principles combined with the ability to craft visually appealing graphics using media editing tools.
• Familiarity with Facebook Advertising campaigns and digital marketing performance monitoring is preferred.
• A proactive attitude with excellent communication skills—both written and verbal—and a passion for staying current on emerging social media trends.

Join us as a Social Media Manager if you’re ready to energize our brand voice through creative storytelling while leveraging cutting-edge tools for measurable success!

Pay: $500.00 - $1,000.00 per month

Benefits:

• Employee discount
• Flexible schedule

Work Location: Hybrid remote in Greensboro, GA 30642