Social Media Manager

About the role

We are seeking a dynamic and creative Social Media Manager to join the marketing and communications team at ESSE VIDA. Our flagship brand is SIP2GLOW and we will be launching NEW BRAND that is also aligned with Health, Beauty and Wellness and you will be working with TOP CELEBRITIES. This is a full-time position based in Taguig City, Metro Manila. In this role, you will be responsible for developing, implementing, and managing our social media strategy across all digital platforms. You will play a crucial part in building and engaging our online community, driving brand awareness, and supporting our business objectives through compelling digital content and strategic social media initiatives.

Key responsibilities

1. Develop and execute comprehensive social media strategies aligned with ESSE VIDA's marketing objectives and brand guidelines
2. Create, curate, and schedule engaging content across all social media platforms, including Facebook, Instagram, TikTok, LinkedIn, and other relevant channels
3. Monitor social media performance using analytics tools and prepare regular reports on key metrics, engagement rates, and campaign effectiveness
4. Manage community engagement by responding to comments, messages, and inquiries in a timely and professional manner
5. Collaborate with internal teams, including marketing, design, and product, to ensure consistent messaging and brand representation
6. Identify trends, opportunities, and best practices in social media and digital marketing to keep ESSE VIDA's presence competitive
7. Plan and execute social media campaigns, contests, and promotional activities to boost brand visibility and audience growth
8. Research and analyse competitor social media strategies and industry benchmarks
9. Manage social media advertising budgets and optimise paid campaigns for maximum ROI
10. Stay current with social media platform updates, algorithm changes, and emerging digital marketing tools

What we're looking for

1. Proven experience of 2-3 years working as a Social Media Manager or similar role in digital marketing
2. Strong knowledge of major social media platforms and their best practices, including Facebook, Instagram, and TikTok.
3. Excellent written and verbal communication skills with the ability to create compelling, engaging copy for diverse audiences
4. Proficiency with social media management tools such as Hootsuite, Buffer, Sprout Social, or similar platforms
5. Experience with social media analytics and data interpretation to track performance and inform strategy
6. Demonstrated ability to manage multiple campaigns simultaneously and meet tight deadlines
7. Creative mindset with strong visual and design sensibility; familiarity with graphic design tools is advantageous
8. Understanding of digital advertising, including paid social media campaigns and targeting strategies
9. Excellent organisational and project management skills
10. Knowledge of SEO and its relationship to social media marketing is a plus
11. Bachelor's degree in Marketing, Communications, Digital Media, or related field, or equivalent practical experience