Social Media Manager

Position Overview

We are seeking a strategic, creative, and performance-driven Social Media Manager to join our growing digital marketing agency. In this client-facing role, you will manage multiple brand accounts across industries, develop results-focused strategies, and execute high-impact social media campaigns that drive measurable growth.

The ideal candidate thrives in a fast-paced agency environment, understands client expectations, and can balance creativity with analytics.

Key Responsibilities

Strategy & Planning

• Develop customized social media strategies for multiple client accounts
• Conduct audience research, competitor analysis, and platform selection
• Align social campaigns with broader marketing funnels and client business goals
• Build monthly content calendars and campaign roadmaps

Content Creation & Management

• Create, curate, and publish engaging content across platforms including Instagram, LinkedIn, Facebook, TikTok, Pinterest, and X
• Write compelling captions aligned with each client’s brand voice
• Coordinate with designers and video editors to produce high-quality creatives
• Oversee content scheduling and publishing

Client Communication

• Present strategies and campaign performance reports to clients
• Manage feedback, revisions, and approvals professionally
• Serve as the primary point of contact for social media-related discussions

Performance & Optimization

• Track KPIs such as engagement, reach, conversions, and ROI
• Analyze data using tools like Google Analytics and platform insights
• Provide actionable recommendations to improve performance
• A/B test content formats and messaging

Paid Social Campaigns

• Plan and manage paid advertising campaigns when required
• Optimize targeting, budget allocation, and creatives
• Monitor ad performance and scaling strategies

Required Qualifications

• Bachelor’s degree in Marketing, Communications, or related field
• 1 -2 years of social media experience (agency experience preferred)
• Proven experience managing multiple client accounts simultaneously
• Strong understanding of platform algorithms and social trends
• Excellent copywriting and storytelling skills
• Experience with scheduling and management tools
• Working knowledge of design tools (e.g., Canva, Adobe Creative Cloud)
• Strong analytical and reporting skills

Preferred Skills

• Experience with influencer collaborations
• Short-form video strategy expertise
• Crisis management and brand reputation handling
• Basic knowledge of SEO and performance marketing
• Familiarity with CRM or marketing automation platforms

Key Competencies

• Strong client communication skills
• Ability to work under deadlines
• Detail-oriented and organized
• Creative problem-solving
• Team collaboration mindset

KPIs for Success

• Client retention rate
• Engagement rate growth
• Follower growth across accounts
• Campaign ROI
• Lead generation and conversion metrics
• On-time content delivery

Job Type: Full-time

Pay: ₹12,000.00 - ₹20,000.00 per month

Experience:

• total work: 1 year (Preferred)

Work Location: In person