Social Media Manager

Job Summary

We are seeking an energetic and innovative Social Media Manager to lead our digital storytelling and brand engagement efforts across multiple social media platforms. In this role, you will craft compelling content, develop strategic campaigns, and analyze performance metrics to elevate our online presence. Your passion for digital marketing, combined with your creative flair and analytical mindset, will drive brand awareness and foster meaningful relationships with our audience. This paid position offers an exciting opportunity to shape our social media voice and make a tangible impact on our brand growth.

Duties

• Develop and execute comprehensive social media strategies aligned with marketing goals to increase brand visibility and engagement.
• Create, curate, and manage engaging content across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok, ensuring consistency in branding and messaging.
• Utilize media editing tools like Adobe Photoshop, Adobe Illustrator, and video editing software to produce high-quality visual content that captures attention.
• Monitor social listening tools and conduct social media analytics to gauge audience sentiment, track campaign performance, and identify emerging trends.
• Manage social media advertising campaigns using Facebook Advertising and other paid promotion tools to maximize reach and ROI.
• Engage with followers through timely responses, relationship management, and community interaction to foster a vibrant online community.
• Analyze digital marketing performance using Google Analytics, web analytics tools, and marketing online analytics to optimize ongoing campaigns.

Experience

• Proven experience in social media management or digital marketing roles with a strong portfolio demonstrating successful campaigns.
• In-depth knowledge of social media platforms’ algorithms, best practices for content creation, and platform-specific engagement strategies.
• Familiarity with SEO principles, keyword research techniques, and how they integrate into social media content marketing.
• Proficiency in media editing tools such as Adobe Creative Suite (Photoshop, Illustrator) and video editing software for multimedia content creation.
• Experience with social listening tools like Buffer or Hootsuite for scheduling posts, monitoring conversations, and analyzing engagement metrics.
• Strong understanding of public relations principles as they relate to online reputation management and brand positioning.
• Ability to analyze marketing data from various sources including Google Analytics to inform strategic decisions and improve campaign effectiveness.

Join us if you're passionate about leveraging digital channels to tell compelling stories that resonate with audiences worldwide!

Pay: $15.00 - $25.00 per hour

Work Location: In person