Social Media Manager

Social Media Creative Manager

Location: Prahladpura, Jaipur, Rajasthan (on-site)
Employment type: Full-time
Experience: 3-5 years in social media, content, or performance creative, with at least 1-2 years managing a team
Salary: ₹[XX,000] - ₹[XX,000] per month (based on experience and portfolio)

About the Role

We're looking for a Social Media Creative Manager to own our social presence end to end, from content strategy and creative direction to publishing, community, and Meta Ads performance. You will lead a team of photographers, videographers, video editors, graphic designers, and content creators, and turn their work into scroll-stopping content that builds the brand and drives sales.

This is a leadership role. You don't need to be an expert editor or designer, but you should know what good creative looks like and how to guide a team to produce it.

Key Responsibilities

Team Handling & Creative Leadership

Lead and manage the in-house creative team (photographers, videographers, editors, designers, and freelancers/creators)
Assign tasks, set deadlines, and track deliverables using a task-management tool or content tracker
Brief the team clearly with concepts, scripts, references, shot lists, and expected outputs
Review all creatives for quality, brand consistency, and platform fit, and give clear, constructive feedback
Run regular team meetings, shoot planning sessions, and content review calls
Coach and mentor team members, and help them improve their skills and output
Ensure smooth coordination between the creative, marketing, and product/sales teams
Support hiring, onboarding, and performance reviews for creative team members

Strategy & Planning

Build and own the social media strategy and monthly content calendar across Instagram, Facebook, YouTube Shorts, and other relevant platforms
Define brand voice, visual language, and content pillars for each brand
Track trends, formats, audio, and competitor activity, and turn them into content ideas

Content Creation Oversight

Oversee the full content process: ideation, scripting, shoots, editing, approval, and publishing
Write or guide hooks, scripts, captions, and CTAs for Reels, carousels, stories, and ads
Manage influencer, creator, and UGC collaborations
Maintain a steady posting schedule and an organised content library

Meta Ads (Facebook & Instagram)

Plan, launch, and manage Meta Ads campaigns (awareness, traffic, lead gen, conversion, catalog/DPA)
Own campaign structure, audience targeting, budgets, bidding, and scaling decisions
Run creative testing across hooks, formats, and angles, and document learnings
Set up and monitor Meta Pixel, Conversions API, and events for accurate tracking
Track and optimise ROAS, CPA, CTR, CPM, hook rate, and hold rate
Spot creative fatigue early and brief the team on fresh variations

Community & Brand Presence

Oversee comments, DMs, and community engagement, and maintain fast response times
Protect brand reputation and escalate issues when needed

Reporting

Prepare weekly and monthly reports on reach, engagement, follower growth, ad performance, and sales impact
Turn data into clear action items for the team and leadership
Requirements
3-5 years of experience in social media management, content marketing, or creative strategy (D2C/e-commerce preferred)
Proven experience leading and managing a creative team, including delegation, feedback, and deadline management
Strong hands-on knowledge of Meta Ads Manager, with a track record of managing spends and delivering ROAS
Strong creative eye for short-form video, Reels, carousels, and static creatives
Excellent copywriting and communication skills in English and Hindi
Basic working knowledge of editing tools (CapCut, Canva, or similar) to make quick edits, review work, and give accurate feedback. Advanced skills in Photoshop, Premiere Pro, etc. are not required
Familiarity with scheduling and analytics tools (Meta Business Suite, Later, Buffer, or similar)
Good understanding of the customer journey from content to conversion
Strong organisation, planning, and project management skills
A portfolio of past work with results (reach, engagement, ROAS, growth)
Good to Have
Experience with Amazon, Shopify, or marketplace-linked brand promotion
Experience running influencer and UGC campaigns
Basic knowledge of Google Ads, YouTube Ads, or SEO
Familiarity with AI tools for content and creative production
Experience managing multiple brands or categories
What Success Looks Like (First 6 Months)
A well-organised team workflow with clear briefs, deadlines, and review processes
A consistent, high-quality content calendar running smoothly
Measurable growth in reach, engagement, and followers
Improved ROAS and lower CPA through structured creative testing
A motivated creative team delivering better work
What We Offer
Ownership of a brand's entire social presence and creative team
Creative freedom, with the budget to test and scale
Performance-linked incentives [optional, edit as needed]
Growth path to Head of Marketing / Brand roles
How to Apply

Send your resume, portfolio, and 2-3 examples of campaigns you've managed (with results), along with a brief note on the size of the team you've led, to [email] or WhatsApp [number] with the subject line: Social Media Creative Manager: Jaipur.

Pay: ₹50,000.00 - ₹60,000.00 per month

Benefits:

• Flexible schedule

Work Location: In person