Social Media Manager

Role Summary: The Social Media Manager will be responsible for managing the company s social media presence, content creation, paid advertising, audience engagement, off page SEO, content marketing, and digital brand visibility. The role will also involve using AI tools to improve content quality, productivity, and marketing performance.

Responsibilities

• Manage the company s social media accounts across relevant platforms such as Instagram, Facebook, LinkedIn, YouTube, and others.
• Plan and execute social media strategies based on the company s brand, target audience, marketing objectives, and business goals.
• Create and publish engaging content including posts, carousels, reels, stories, videos, captions, AI generated reels, promotional creatives, and other digital content.
• Plan and maintain the social media content calendar and posting schedule.
• Handle blog writing, content writing, and website content updates as required.
• Use Canva, ChatGPT, Claude AI, and other AI tools for content creation, research, content improvement, and content repurposing.
• Plan, create, manage, and optimize social media advertising campaigns.
• Manage ad campaign activities including audience research, targeting, creative requirements, campaign setup, monitoring, optimization, and reporting.
• Monitor social media engagement, reach, impressions, followers, clicks, leads, and audience response.
• Manage comments, messages, enquiries, reviews, and other audience interactions professionally and on time.
• Plan and execute off page SEO strategies, including quality backlink building, business listings, directory submissions, outreach, and other relevant activities.
• Support SEO and website marketing activities through keyword research, content opportunities, backlink opportunities, and promotional content.
• Conduct competitor and market research to identify new content, advertising, and marketing opportunities.
• Stay updated with social media, SEO, AI, content marketing, and digital marketing trends.
• Sugest new ideas, campaigns, content formats, and strategies to improve brand visibility, engagement, traffic, leads, and conversions.
• Coordinate with the design, website, sales, and marketing teams for timely execution of campaigns and content.
• Repurpose existing content into reels, carousels, blogs, stories, videos, LinkedIn posts, and other suitable formats.
• Track and prepare monthly social media and digital marketing performance reports.
• Monitor brand mentions and online reputation and report important feedback, complaints, or issues to management.
• Support lead generation activities through social media, paid campaigns, website content, WhatsApp campaigns, and other digital marketing channels.
• Maintain proper records of content calendars, creatives, campaigns, reports, backlinks, and other marketing activities.
• Perform other digital marketing and content related activities assigned by management from time to time.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.