Social Media Manager

We're Hiring!!!

Position: Social Media Manager – Digital Marketing & Lead Generation

Reporting To: CEO / Business Head / Marketing Head

Role Objective

To manage Varth Capital’s digital presence and generate, capture, and distribute quality business leads to each branch through social media and WhatsApp platforms.

Key Responsibilities

• Manage Varth Capital’s Facebook, Instagram, YouTube and WhatsApp platforms.
• Create regular posts, reels, stories, videos and customer-focused content.
• Engage customer and dealer databases through WhatsApp Groups, Broadcasts and Social Media.
• Generate leads through organic and paid digital campaigns.
• Capture and maintain complete lead data, including customer details, location, vehicle and finance requirements.
• Allocate leads to the respective branch and coordinate with Branch Managers/Sales Teams.
• Track leads from Enquiry → Follow-up → Login → Sanction → Disbursement.
• Maintain branch-wise Digital Lead MIS and performance reports.
• Coordinate with branches for customer testimonials, vehicle delivery videos, success stories and promotional content.
• Monitor social media reach, engagement, enquiries and lead conversion.
• Build a scalable digital marketing system to support Varth Capital’s expansion from 5–6 branches to 10+ branches.

Key KPIs

• Quality Leads Generated
• Branch-wise Lead Allocation
• Lead Conversion
• Social Media Engagement
• WhatsApp Engagement
• Content Performance
• Digital Business Generated
• Cost per Lead / Campaign ROI

Required Skills

• Social Media Management
• Digital Marketing & Lead Generation
• WhatsApp Marketing
• Content Creation & Reels
• Basic Canva / Video Editing
• Excel / Google Sheets
• Lead & CRM Management
• Good Communication Skills

Preferred Experience

2–5 years, preferably in Finance/NBFC, Automobile, Pre-Owned Vehicle, Insurance or other lead-generation businesses.

Core Objective

To make Social Media a consistent Business Lead Generation Channel for every Varth Capital branch.

Digital Flow:

• Customer Data → Engagement → Enquiry → Lead → Branch Allocation → Follow-up → Login → Disbursement

Apply Now

[email protected]

8956849109

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person