Social Media Manager

Roles and Responsibilities

1. Social Media Strategy & Planning

• Develop and implement social media strategies aligned with client objectives and brand goals.
• Plan monthly content calendars for platforms such as Instagram, Facebook, LinkedIn, and other relevant channels.
• Identify target audiences and create strategies to increase reach, engagement, followers, and brand awareness.
• Stay updated with social media trends, platform updates, and competitor activities.

2. Content Planning & Coordination

• Develop creative content ideas for reels, posts, stories, carousels, and campaigns.
• Coordinate with graphic designers, video editors, content writers, and client servicing teams to ensure timely content delivery.
• Prepare creative briefs and communicate content requirements clearly to the relevant teams.
• Ensure all content aligns with brand guidelines, tone of voice, and campaign objectives.

3. Social Media Account Management

• Manage day-to-day activities across assigned social media accounts.
• Schedule and publish content according to approved content calendars.
• Monitor comments, direct messages, mentions, and audience interactions.
• Ensure timely responses to audience queries and coordinate with clients or internal teams when required.

4. Campaign Management

• Plan and execute social media campaigns, promotions, and brand-building activities.
• Support influencer collaborations, product launches, and other digital marketing initiatives.
• Identify opportunities to improve campaign performance and audience engagement.
• Coordinate campaign execution and ensure deadlines are met.

5. Analytics & Performance Reporting

• Track key performance indicators (KPIs), including reach, impressions, engagement rate, follower growth, clicks, and conversions, where applicable.
• Prepare weekly or monthly social media performance reports.
• Analyse content performance and recommend data-driven improvements.
• Monitor campaign results and adjust strategies based on insights.

6. Client Coordination

• Understand client requirements, brand objectives, and campaign expectations.
• Present content plans, campaign ideas, and performance reports to clients when required.
• Incorporate client feedback and ensure timely approvals.
• Maintain clear communication with clients and internal teams.

7. Team Coordination & Execution

• Coordinate with the social media team to ensure smooth execution of daily tasks.
• Monitor task progress and ensure content is delivered within agreed timelines.
• Maintain quality standards and take ownership of assigned accounts.
• Provide guidance and support to junior team members, where applicable.

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: Hybrid remote in Delhi, Delhi