Social Media Manager

Bridgemead Consulting is a business consultancy focused on helping organisations grow by connecting them with the right talent and business solutions. We are recruiting on behalf of our client, a premium beauty and skincare brand, for the position below.

Job Title: Social Media Manager

Location: Osapa, Lekki, Lagos

Work Mode: Hybrid

Job Summary

The Social Media Manager will be responsible for managing the brand’s social media presence, developing content strategies, driving audience engagement, and growing its digital community across relevant platforms.

The successful candidate will oversee content planning and execution, social media campaigns, influencer collaborations, and community management. The role also requires a strong understanding of social media analytics and the ability to use performance insights to improve brand visibility, audience engagement, and measurable business results.

Key Responsibilities

• Develop and implement social media strategies aligned with the brand’s marketing and business objectives.
• Plan and manage monthly content calendars across Instagram, TikTok, Facebook, X, LinkedIn, and other relevant platforms.
• Lead content ideation, scripting, copywriting, and creative direction for Reels, TikTok videos, static posts, carousels, Stories, and other social media formats.
• Coordinate with designers, videographers, content creators, and internal teams to ensure timely delivery of quality, on-brand content.
• Manage the brand’s online community by responding to comments, direct messages, enquiries, and brand mentions promptly and professionally.
• Monitor social media trends, audience behaviour, platform updates, and competitor activities to identify opportunities for growth.
• Track and analyse key performance indicators, including reach, impressions, engagement, follower growth, video retention, click-through rates, and conversions.
• Identify and manage influencer partnerships, content creators, brand advocates, product seeding, and user-generated content campaigns, monitoring deliverables and performance.
• Support paid and boosted social media campaigns where required, ensuring alignment with campaign objectives.
• Maintain consistent brand messaging, tone, and visual identity across all social media platforms.
• Work with Customer Service and Marketing teams to address customer concerns, manage escalations, and protect the brand’s online reputation.
• Prepare weekly and monthly performance reports, highlighting key results, insights, and recommendations for improvement.
• Identify opportunities to improve content performance, audience growth, engagement, brand awareness, and contribution to sales.
• Carry out other related duties as assigned by management.

Qualifications and Professional Experience

• Bachelor’s degree in Marketing, Communications, Media, or a related field.
• 3–5 years of experience managing social media accounts, preferably within the beauty, skincare, wellness, FMCG, or lifestyle industry.
• A portfolio demonstrating successful social media campaigns and content performance.
• Proven experience building and managing engaged online communities.
• Strong understanding of Instagram and TikTok, including platform trends, audience behaviour, and growth strategies.
• Experience managing influencer partnerships, user-generated content campaigns, and social media performance reporting.

Core Skills and Competencies

• Strong social media strategy, content planning, storytelling, and creative direction skills.
• Good understanding of social media platforms, algorithms, trends, and audience engagement strategies.
• Strong visual sense and ability to maintain consistent brand positioning across platforms.
• Analytical skills and a commercial mindset, with the ability to use performance data to improve results.
• Excellent communication, copywriting, community management, and stakeholder collaboration skills.
• Proficiency in Meta Business Suite, TikTok Analytics, Canva, CapCut, and relevant social media reporting tools.
• Basic understanding of paid social advertising and CRM integration.
• Creativity, organisation, initiative, attention to detail, and accountability.
• Strong time management skills and the ability to work effectively in a fast-paced environment.

General Conditions

Remuneration: ₦300,000–₦400,000

To Apply

Interested candidates should send their CV to [email protected].

Please use Social Media Manager as the email subject. Applications that do not include the required subject line will not be considered.

Pay: ₦300,000.00 - ₦400,000.00 per month

Work Location: Hybrid remote in Lagos