Social Media Manager

Job Overview

We are seeking a dynamic and innovative Social Media Manager to lead our brand’s digital presence across multiple platforms. In this role, you will craft compelling content, reels, and develop engaging campaigns, and analyze social media performance to elevate our brand visibility and foster meaningful relationships with our audience. Your energetic approach and strategic mindset will drive our social media marketing efforts forward, ensuring we stay ahead in the fast-paced digital landscape. This paid position offers an exciting opportunity to shape our online voice, harness cutting-edge tools, and contribute to our overall marketing success.

Responsibilities

• Develop and implement comprehensive social media strategies aligned with marketing goals to increase brand awareness and engagement.
• Create, curate, and manage high-quality content including graphics, videos, photography, and written posts tailored for various social media platforms.
• Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor engagement, and optimize content delivery.
• Conduct social listening to gather insights on audience sentiment, industry trends, and competitor activities to inform content creation and campaign adjustments.
• Utilize Adobe Creative Suite (Photoshop, Illustrator) for graphic design and media editing to produce visually appealing content that resonates with target audiences.
• Monitor digital marketing performance through analytics tools such as Google Analytics and social media analytics platforms; report on key metrics like reach, impressions, engagement rates, and conversions.
• Manage paid advertising campaigns on platforms like Facebook Ads to boost content visibility and achieve specific marketing objectives.
• Engage actively with followers by responding to comments, messages, and inquiries to foster community relationships and enhance brand loyalty.
• Collaborate with public relations teams to ensure consistent messaging across all channels and support brand reputation management efforts.
• Stay updated on the latest social media trends, platform updates, and best practices to continually refine strategies for maximum impact.

Skills

• Proven experience in social media management across multiple platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.
• Strong content creation skills with proficiency in graphic design (Adobe Photoshop, Illustrator) and video editing tools.
• Deep understanding of SEO principles and keyword research techniques to optimize content discoverability.
• Expertise in social listening tools and techniques for market research and audience insights.
• Skilled in using scheduling tools such as Hootsuite or Buffer for efficient campaign management.
• Knowledge of digital marketing performance monitoring through Google Analytics and other analytics platforms.
• Ability to craft compelling written content with excellent proofreading skills for clarity and brand consistency.
• Experience managing paid social advertising campaigns on Facebook Advertising or similar platforms.
• Strong relationship management skills with the ability to engage effectively with diverse audiences online.
• Familiarity with branding principles and public relations strategies to maintain a positive brand image online.

Join us as a Social Media Manager if you’re passionate about storytelling through digital channels! Bring your creative flair, analytical mindset, and strategic vision to help us connect authentically with our community while driving measurable results in our digital marketing efforts!

Pay: $30,000.00 - $50,000.00 per year

Benefits:

• 401(k)
• Health insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Troy, MI 48084