Social Media Manager

WE ARE HIRING!SOCIAL MEDIA MANAGER

Company: Moonlight International Publishers
Job Location: Lahore
Employment Type: Full-Time (On-site)
Experience Required: 3–5 Years

Job Description

Moonlight International Publishers is seeking a creative, experienced, and results-driven Social Media Manager to lead our digital presence, strengthen brand visibility, and develop effective social media marketing strategies.

The ideal candidate should possess strong expertise in social media management, digital advertising, content development, and brand positioning, with the ability to independently plan and execute campaigns that deliver measurable business results.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with organizational goals.
• Manage and optimize Facebook, Instagram, LinkedIn, TikTok, and YouTube accounts.
• Plan and execute monthly content calendars, promotional campaigns, and digital marketing activities.
• Create engaging content concepts, captions, reels, short videos, and promotional materials.
• Plan, execute, and optimize paid advertising campaigns using Meta Ads Manager.
• Develop targeted campaigns to increase brand awareness, audience engagement, lead generation, and conversions.
• Coordinate with graphic designers, video editors, and marketing teams to ensure high-quality content production.
• Monitor social media trends, competitor activities, and platform algorithm updates.
• Track campaign performance, advertising budgets, engagement metrics, and return on investment (ROI).
• Prepare weekly and monthly performance reports with actionable recommendations.
• Maintain consistent brand identity, professional communication, and content quality across all platforms.

Qualification & Experience

• Bachelor's or Master's degree in Marketing, Digital Marketing, Mass Communication, Media Studies, or a related discipline.
• Minimum 3–5 years of relevant professional experience in social media management and digital marketing.
• Proven experience managing corporate social media accounts and delivering measurable campaign results.
• Previous experience in the publishing, education, or corporate sector will be an added advantage.

Required Skills & Competencies

• Advanced knowledge of Meta Business Suite, Facebook Ads Manager, Instagram Advertising, and campaign optimization.
• Strong understanding of social media algorithms, audience targeting, retargeting, and digital marketing trends.
• Expertise in social media strategy, brand development, content marketing, and lead generation.
• Proficiency in Canva, Adobe Photoshop, Illustrator, CapCut, or similar creative tools.
• Practical experience in reels, short-form video content, storytelling, and creative campaign development.
• Familiarity with Google Analytics, Meta Insights, SEO, and Social Media Optimization (SMO).
• Excellent English and Urdu communication, copywriting, and presentation skills.
• Strong analytical, leadership, time-management, and problem-solving abilities.
• Ability to independently manage multiple platforms, campaigns, and deadlines.

Pay: Rs60,000.00 - Rs70,000.00 per month

Work Location: In person