Social Media Manager (Web3)

About the Company

We are a Global Web3 company. Millions of people worldwide use our platform to manage digital assets and access financial services.

Role Overview

This role owns how the brand shows up socially across Portuguese and Spanish markets. You will set the channel strategy, draft content, and drive awareness among target audiences, bringing in new users, and keeping them with us as the regional digital assets market matures.

Responsibilities

• Channel Strategy: Own multi-channel content plans across Instagram, LinkedIn, X, TikTok, and YouTube, built specifically for Portuguese and Spanish speaking audiences. Keep regional activity connected to the company's global brand standards, messaging frameworks, and commercial priorities through a regular meeting cadence with teams in other regions and time zones.
• Global Social Media Content: Contribute to global social media content as part of a global team, adapting global campaigns for LATAM, and producing assets that other markets can pick up and reuse.
• Content Production: Create original, credible content — video, static posts, Reels, Stories, infographics, walkthroughs — that places our products in everyday situations: how features work, what they are useful for, and why they matter locally. Everything should look sharp, invite interaction, and be built for reach and trust in market.
• Planning and Calendar Management: Run an organised editorial calendar covering every stage of the process, from idea through planning, production, publishing, and post-launch review. Deadlines are met, output stays consistent, and stakeholders can see what is coming across each channel.
• Performance and Insights: Use platform and campaign data to find what is working and put more weight behind it. Decisions should be evidence-based, outcomes measurable, and reporting clear.
• Community Building: Look after the channels day to day — replying to comments and questions quickly, sourcing and working with local creators and influencers, and keeping conversations constructive so that trust in the brand grows.
• Craft and Tooling: Work fluently in professional editing and design software, including a range AI tools (you should be able to have a conversation about the pros and cons of each for social content creation).

Qualifications:

• 3-5 years of experience in social media for fintech, digital assets, technology, or other digital-first brands.
• A portfolio you can walk us through, covering organic and paid work, with real numbers behind engagement, community growth, or lead generation.
• Hands-on experience with Brazilian, Argentinian, or wider LATAM audiences (required).
• Working knowledge of digital assets, stablecoins, and digital payments (required). The creative range to turn dense fintech and digital assets ideas into content that feels approachable.
• Advanced command of content creation and editing tools: AI tools, Adobe Premiere Pro, Adobe Photoshop, Canva (Pro), and similar.
• Fluency in English, Spanish, and Portuguese