Social Media Manager/Content Creator

Job Brief

Our client is seeking a creative, strategic, and results-driven Social Media Manager to manage the company's online presence and develop engaging digital content. The successful candidate will be responsible for creating and implementing social media strategies, managing content calendars, coordinating content production, growing online communities, monitoring performance, and ensuring the brand maintains a strong and consistent presence across relevant platforms.

Responsibilities

• Develop and implement effective social media strategies aligned with the company's brand and business objectives.
• Manage the company's social media accounts across platforms such as Instagram, TikTok, Facebook, LinkedIn, and YouTube.
• Develop and maintain a structured social media content calendar.
• Plan, create, coordinate, schedule, and publish engaging content across relevant platforms.
• Write creative, engaging, and brand-appropriate captions, copy, and calls-to-action.
• Work closely with the Photographer, Videographer, Video Editor, and other creative team members to produce high-quality content.
• Develop creative ideas for Reels, TikToks, Stories, carousels, graphics, campaigns, and other digital content.
• Stay updated on social media trends, viral content formats, platform updates, and relevant industry trends.
• Identify opportunities to create timely and engaging content around relevant trends.
• Manage daily community engagement, including comments, direct messages, mentions, and other audience interactions.
• Respond to enquiries and comments professionally and promptly.
• Build and maintain a positive online community around the brand.
• Monitor competitors and identify opportunities to improve the company's social media presence.
• Track social media performance using relevant analytics and reporting tools.
• Monitor key metrics such as reach, engagement, impressions, follower growth, views, clicks, and conversions.
• Prepare regular social media performance reports and provide actionable recommendations.
• Analyze content performance and use insights to improve future content.
• Coordinate and support social media campaigns, promotions, launches, and other digital initiatives.
• Ensure all content follows the company's brand guidelines and maintains a consistent tone and visual identity.
• Collaborate with other departments to gather information and develop relevant content.
• Support the development of social media campaigns designed to increase brand awareness, engagement, leads, and conversions.
• Manage content scheduling and ensure posts are published accurately and on time.
• Maintain an organized library of social media assets, captions, graphics, videos, and other content.
• Monitor online conversations and flag important issues, complaints, or reputational concerns to management.
• Assist with influencer, creator, partnership, and collaboration opportunities where required.
• Keep up with changes to social media algorithms, platform features, content formats, and best practices.
• Ensure content is optimized appropriately for each platform rather than simply reposting the same content everywhere.
• Take initiative in identifying new ways to grow the brand's online presence and audience.
• Perform other social media and digital marketing responsibilities assigned by management.

Requirements

• Bachelor's degree, HND, or relevant qualification in Marketing, Mass Communication, Public Relations, Communications, Media, Business Administration, or a related field.
• Proven experience as a Social Media Manager, Social Media Specialist, Digital Marketer, Content Manager, or similar role.
• Demonstrable experience managing social media accounts for a brand, business, organization, or personal brand.
• Strong understanding of Instagram, TikTok, Facebook, LinkedIn, YouTube, and other relevant platforms.
• Excellent writing, editing, and communication skills.
• Strong understanding of social media trends, content formats, and audience engagement.
• Experience developing and managing content calendars.
• Ability to create engaging and creative content ideas.
• Strong understanding of social media analytics and performance metrics.
• Ability to interpret social media data and make practical recommendations.
• Good understanding of branding and digital marketing principles.
• Strong organizational and time-management skills.
• Excellent attention to detail.
• Ability to manage multiple platforms and projects simultaneously.
• Strong interpersonal and teamwork skills.
• Ability to work independently and take initiative.
• Creativity and strong visual awareness.
• Ability to work under pressure and meet content deadlines.
• Professionalism and a strong sense of responsibility.
• Experience using social media scheduling and management tools is an advantage.
• Basic knowledge of Canva or other graphic design tools is an advantage.
• Basic knowledge of video editing and content creation is an advantage.
• Experience with paid social media advertising is an advantage.
• A portfolio or examples of social media accounts/content previously managed will be an advantage

Pay: From ₦200,000.00 per month

Work Location: In person