Social Media Marketer

What You'll Do

• Own and grow our social media presence across Instagram, TikTok, YouTube Shorts and

emerging platforms.

• Build and execute a social media strategy that resonates with Gen Z audiences.
• Plan and manage the content calendar across all platforms.
• Create engaging reels, stories, posts and short-form videos.
• Stay on top of Gen Z trends, memes, creators, music and internet culture.
• Identify, onboard and manage fashion, lifestyle and micro-influencers who align with our

brand.

• Build long-term relationships with creators and influencer agencies.
• Plan and execute influencer campaigns from outreach and negotiations to content

approvals and performance tracking.

• Track campaign ROI, engagement, reach and conversions, and optimise future

campaigns based on insights.

• Work closely with founders, designers and the creative team to bring campaigns to life.
• Build an engaged community by interacting with followers and driving conversations.

What We're Looking For

• 1-4 years of experience in social media, influencer marketing or digital marketing.
• A deep understanding of Gen Z culture, fashion trends and consumer behaviour.
• Experience working with influencers, creators or creator agencies.
• Strong copywriting and storytelling skills.
• Comfortable creating and editing short-form video content.
• Excellent communication and negotiation skills.
• Strong organisational skills to manage multiple campaigns simultaneously.
• A great eye for fashion, aesthetics and visual storytelling.