social media marketer

About the role

We are looking for a results-driven Social Media Marketer to help grow our automotive workshop's online presence, attract new customers, and turn digital engagement into real business opportunities. You should be able to develop strategic campaigns, create engaging automotive content, identify target audiences, and implement marketing methods that generate enquiries, bookings, and revenue.

Key responsibilities

• Develop and execute effective digital marketing strategies to increase brand awareness, customer enquiries, and workshop bookings.
• Manage and grow social media platforms, including TikTok, Instagram, Facebook, and other relevant channels.
• Plan, film, and produce engaging videos, reels, posts, and promotional materials featuring the workshop, repair services, diagnostic work, and automotive expertise.
• Implement strategies to attract potential customers and convert online traffic into actual workshop appointments.
• Plan, manage, and optimise advertising campaigns on platforms such as Meta Ads and TikTok Ads to maximise return on marketing spend.
• Create promotional campaigns for servicing packages, repair services, seasonal offers, and customer acquisition.
• Analyse competitors, market trends, and customer behaviour to identify opportunities for business growth.
• Monitor engagement, reach, leads, conversion rates, and advertising performance, providing regular reports and recommendations.
• Strengthen the company's brand identity, credibility, and reputation within the automotive industry.

About you

• Experience in social media marketing, digital marketing, or content creation.
• Strong understanding of social media algorithms, audience targeting, and digital marketing strategies.
• Ability to create engaging short-form videos and marketing content.
• Knowledge of paid advertising, lead generation, and campaign optimisation.
• Creative thinking with a strong business and results-oriented mindset.
• Able to work independently, take initiative, and propose new marketing ideas.
• Automotive knowledge or a genuine interest in cars is an advantage.
• A portfolio of previous marketing campaigns or content is preferred.