Social Media Marketing Executive

Location

Lagos

Experience Level

3 - 4 Years

Job Type

On Site & Full Time

Industry

Marketing

Job Description: Social Media Marketing Executive Location: Ikoyi, Lagos Summary We are seeking a highly skilled Social Media Marketing Officer to oversee and manage multiple brands across various industries. The ideal candidate must be well-versed in social media strategy, content creation, audience engagement, and performance analysis. This role requires a proactive individual with a strong understanding of marketing communications, brand positioning, and digital trends.

The selected candidate will be responsible for driving brand awareness, audience growth, and engagement across multiple social media platforms while ensuring consistency in messaging and brand identity. The person should be an excellent team player, capable of collaborating with cross-functional teams and contributing to both collective and individual success.

Key Responsibilities Social Media Strategy & Management

• Develop, implement, and manage comprehensive social media strategies for multiple brands.
• Create engaging, high-quality content tailored for different platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube, etc.).
• Manage content calendars, ensuring timely and consistent posting aligned with each brand's goals.
• Monitor and respond to comments, messages, and community interactions in a professional manner.

Content Creation & Branding

• Develop creative, brand-aligned visual and written content in collaboration with graphic designers and content teams.
• Ensure all social media content aligns with brand tone, voice, and marketing objectives.
• Write compelling captions, articles, and marketing copy for campaigns and promotions.

Marketing Communication & Campaign Management

• Plan and execute social media marketing campaigns, ensuring alignment with broader marketing strategies.
• Work closely with the marketing team to support digital advertising and promotional campaigns.
• Monitor social media trends and competitors, identifying opportunities for brand differentiation.

Analytics, Reporting & Optimisation

• Track key performance indicators (KPIs) such as engagement rates, reach, conversions, and follower growth.
• Analyse campaign performance and provide data-driven recommendations for improvement.
• Generate regular reports on social media insights and campaign effectiveness.

Cross-functional Collaboration

• Coordinate with marketing, PR, and design teams to maintain brand consistency across all digital platforms.
• Work alongside customer service teams to address inquiries and maintain a positive brand image.
• Assist with other marketing activities as required, ensuring a holistic approach to brand management.

Required Skills & Qualifications

• Bachelor’s degree in marketing, communications, digital media, or a related field.
• Minimum of 3 years of experience in social media management, digital marketing, or a similar role.
• Proven ability to manage multiple brands and work across diverse industries.
• Strong knowledge of social media platforms, algorithms, and best practices.
• Excellent content writing and copywriting skills.
• Basic understanding of graphic design tools (e.g., Canva, Adobe Suite) and video editing is a plus.
• Experience with social media analytics tools (Meta Business Suite, Hootsuite, etc.).
• Knowledge of paid social media advertising (Facebook Ads, LinkedIn Ads, etc.).
• Strong teamwork and collaboration skills with the ability to work in a fast-paced environment.
• High level of creativity, attention to detail, and problem-solving skills.
• Ability to work independently while meeting deadlines and strategic goals.

Competencies Proactive & Innovative – Someone who takes initiative and is always looking for ways to improve brand engagement.

Data-Driven – Comfortable analysing metrics to optimise content and strategy.

Excellent Communicator – Strong verbal and written communication skills.

Adaptability – Able to work with different brands, audiences, and industries.

Method of Application Interested and qualified candidates should send their CVs to [email protected] using SMM-F-25 as subject of the mail.

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