Social Media Marketing Specialist

We are seeking a creative, energetic, and trend-savvy Social Media Executive to manage and grow our digital presence across YouTube, LinkedIn, Instagram, Facebook, and other social platforms. The ideal candidate should have strong expertise in video production, video editing, YouTube content creation, Shorts, Reels, LinkedIn advertising, and B2B social media marketing .

The candidate should be passionate about creating engaging content, identifying trending topics, and driving brand awareness, lead generation, and audience engagement through innovative social media strategies.

Key ResponsibilitiesSocial Media Management

• Manage and maintain company social media accounts across LinkedIn, YouTube, Instagram, Facebook, X (Twitter), and other platforms.
• Develop and execute monthly social media content calendars.
• Monitor engagement, respond to comments/messages, and build online communities.
• Track social media trends and implement creative strategies to improve engagement.

Video Creation & Editing

• Create high-quality marketing videos for social media campaigns.
• Record, edit, and publish videos using tools such as Adobe Premiere Pro, Final Cut Pro, CapCut, Canva, or similar platforms.
• Produce engaging:
• YouTube Videos
• YouTube Shorts
• Instagram Reels
• LinkedIn Videos
• Facebook Video Content
• Add motion graphics, captions, transitions, music, and branding elements.

YouTube Channel Management

• Plan and prepare YouTube content strategies.
• Optimize video titles, descriptions, tags, thumbnails, and playlists.
• Improve YouTube SEO and audience retention.
• Monitor channel analytics and growth metrics.
• Create scripts and content concepts for educational and promotional videos.

LinkedIn & B2B Marketing

• Create and manage LinkedIn company page content.
• Develop LinkedIn lead generation campaigns.
• Create and optimize LinkedIn Ads for B2B audiences.
• Design sponsored content, carousel ads, lead generation forms, and awareness campaigns.
• Work closely with sales teams to generate marketing-qualified leads (MQLs).

Trend Research & Content Innovation

• Research industry trends, competitor activities, and viral content opportunities.
• Generate innovative content ideas aligned with business goals.
• Identify emerging trends and convert them into engaging marketing campaigns.
• Leverage AI tools and content automation platforms to enhance productivity.

Performance Analysis

• Track social media KPIs and campaign performance.
• Analyze metrics such as:
• Reach
• Engagement
• Followers Growth
• Video Views
• Click-through Rate (CTR)
• Lead Generation
• Conversion Rate
• Prepare monthly reports and recommendations.