SOCIAL MEDIA OPERATOR (运营专员)

About the role

Operate and manage social media channels, including TikTok, Telegram, Facebook, and other relevant platforms. Publish videos, posts, and community content according to the content plan; optimize captions, hashtags, keywords, and posting schedules to improve reach and visibility. Manage comments, private messages, and community interactions; respond to user inquiries and guide discussions to increase community engagement. Support the development and maintenance of user communities and help drive social media traffic to the company's main communities and core channels. Track and organize operational data, including views, engagement rate, follower growth, community growth, and regularly report performance with optimization suggestions. Collaborate with the Content / Video team to plan and publish content that matches market trends and user needs.

Key responsibilities

• Operate and manage social media channels including TikTok, Telegram, Facebook, and other relevant platforms
• Publish videos, posts, and community content according to the content plan
• Optimize captions, hashtags, keywords, and posting schedules to improve reach and visibility
• Manage comments, private messages, and community interactions
• Respond to user inquiries and guide discussions to increase community engagement
• Support the development and maintenance of user communities
• Drive social media traffic to the company's main communities and core channels
• Track and organize operational data including views, engagement rate, follower growth, and community growth
• Regularly report performance with optimization suggestions
• Collaborate with the Content / Video team to plan and publish content that matches market trends and user needs

About you

• Good understanding of TikTok, IG, and other social media platform operations, including posting rules, hashtags, keywords, engagement mechanisms, and basic data analysis
• Experience in social media operations
• Strong awareness of market trends and user interests, with the ability to identify and follow trending topics in a timely manner
• Ability to create short-form content, including basic copywriting, titles, captions, and short-video content ideas
• Good communication skills
• Proactive working attitude
• Data awareness and strong execution ability

Benefits

• Competitive salary, negotiable based on experience and capabilities, with KPI-based performance bonus
• EPF, SOCSO, and EIS contributions
• Annual leave and medical (sick) leave
• Public holidays as stipulated by Malaysian law
• Open and dynamic working environment
• Team building activities and employee pantry benefits
• Convenient location – within walking distance of an MRT station.