Social Media Specialist

Develop and implement social media strategies to increase brand visibility.

Create, schedule, and manage content for platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.

Optimize social media profiles and pages for better reach and engagement.

Monitor trends, hashtags, and competitor activities.

Plan and execute paid social media campaigns (if required).

Increase followers, engagement rate, and organic reach.

Respond to comments, messages, and manage online reputation.

Analyse performance using tools like Meta Insights, LinkedIn Analytics, etc.

Prepare monthly performance reports.

Coordinate with the design and content team for creatives and posts.

Shoot and edit engaging videos, reels, and promotional content for social media platforms.

Plan, record, and coordinate podcasts for branding and marketing purposes.

Design basic social media creatives, banners, thumbnails, and marketing materials using graphic design tools such as Canva or Adobe Photoshop.

Coordinate with the marketing team to create high-quality visual and video content that aligns with the brand identity.