Social Media Specialist

Key responsibilities

• Develop, plan and execute social media strategies across multiple platforms including Instagram, Facebook, TikTok, LinkedIn and other relevant channels
• Create compelling and engaging social media content including graphics, videos, copy and interactive posts that align with brand guidelines and marketing objectives
• Monitor social media channels and respond promptly to customer inquiries, comments and messages to foster positive community engagement
• Analyse social media performance metrics and provide regular reports on campaign effectiveness, engagement rates and follower growth
• Collaborate with the marketing team to coordinate campaigns, promotional activities and product launches across social platforms
• Stay updated on current social media trends, best practices and algorithm changes to optimise content performance
• Manage social media calendars and scheduling tools to ensure consistent and timely content posting
• Build and nurture online communities by engaging with followers, responding to feedback and fostering brand loyalty
• Identify opportunities for brand partnerships, collaborations and influencer engagement to expand reach
• Conduct competitor analysis and social media benchmarking to inform strategy and identify growth opportunities

What we're looking for

• Proven experience as a Social Media Specialist or similar role in brand management or marketing, preferably with 2-3 years in social media management

• Strong knowledge of major social media platforms and their specific content requirements, algorithms and best practices

• Excellent written and verbal communication skills with the ability to create compelling, brand-consistent messaging

• Creative thinking and proven ability to develop innovative and engaging social media content

• Proficiency with social media management tools such as Hootsuite, Buffer, Sprout Social or similar platforms

• Strong analytical skills with the ability to interpret data, track KPIs and provide actionable insights

• Understanding of social media advertising, paid campaigns and budget management

• Excellent organisational skills with the ability to manage multiple projects and meet deadlines

• Fluency in Indonesian and English, both written and spoken

• Familiarity with brand management principles and customer engagement strategies

• Preferred: Experience with e-commerce, FMCG or retail industry

• Preferred: Knowledge of video editing and content production